--- title: "Case Studies New" description: "Luke is the CEO and founder of MO Agency. Luke helps businesses scale with HubSpot, Digital Marketing, and Sales strategies. (3)" image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/case-studies/author/luke-marthinusen/page/3 url: https://ai.mo.agency/case-studies/author/luke-marthinusen/page/3.md last_converted: 2026-04-16T02:56:09.320Z --- # Case Studies [Book a Discovery Call](https://www.mo.agency/contact) [Learn More about MO](https://www.mo.agency/about) ### Book a discovery call From CRM implementations and revenue operations to website builds, brand & creative, demand generation, and custom integrations - explore how MO Agency delivers measurable results for growing businesses across industries. [Case Study](https://www.mo.agency/case-studies/tag/case-study) ### Greenpeace: Generating new donors to help the environment [Read more](https://www.mo.agency/case-studies/greenpeace-generating-donors-to-help-the-environment) Overview MO Agency worked with Greenpeace, an independent environmental campaigning organisation, to help them generate awareness of their environmental efforts and attract new donors. This is how working with MO Agency transformed Greenpeace’s marketing strategy and boosted their campaign results. Challenge For Greenpeace to make the most environmental impact, they rely on monthly donors. They came to MO Agency for help building a comprehensive marketing strategy that would expand their audience, reach, and generate donors. Analysing their existing efforts, we Written byLuke Marthinusen [Read more](https://www.mo.agency/case-studies/greenpeace-generating-donors-to-help-the-environment) [Case Study](https://www.mo.agency/case-studies/tag/case-study) ### Werksmans Attorneys: Digital Brand & Digital Corporate Identity Refresh [Read more](https://www.mo.agency/case-studies/digital-brand-ci-refresh) Werksmans Rebrands! Last year MO Agency had the opportunity to help refresh the Werksmans Brand CI. With Sunshinegun being responsible for the main CI refresh, MO was responsible for updating the digital guidelines of the new Werksmans Brand CI. We spent a considerable amount of time combing through the document that Sunshinegun had presented us, getting a feel for the new look and feel, and planning out how we were going to apply to fresh new feel to the digital landscapes that Werksmans had been advertising on. Written byLuke Marthinusen [Read more](https://www.mo.agency/case-studies/digital-brand-ci-refresh) [Case Study](https://www.mo.agency/case-studies/tag/case-study) ### New WordPress website leads to 33% Y-on-Y Increase in Organic Traffic for Werksmans Attorneys [Read more](https://www.mo.agency/case-studies/werksmans-attorneys-increase-organic-traffic) A data driven rebuild of the Werksmans attorneys corporate website led to a massive increase in organic traffic and engagement on the website. Why rebuild? A loyal client of MO Agency, Werksmans awarded the redesign and development of their corporate website to MO. We’d been working on an inherited WordPress website for the last three years and despite numerous updates and patches the website was limping along in terms of performance. It was also becoming difficult for the Werksmans marketing team to manage. We advised an entire rebuild. Data to motivate the project was Written byLuke Marthinusen [Read more](https://www.mo.agency/case-studies/werksmans-attorneys-increase-organic-traffic) [Case Study](https://www.mo.agency/case-studies/tag/case-study) ### EasyEquities: Investing 101 Video Series [Read more](https://www.mo.agency/case-studies/easyequities-investing-101-videos) EasyEquities is a great brand that has grown from humble beginnings in South Africa to a global fintech with additional operations in Australia, the USA, and the UK and a few hundred thousand customers! We created this video series in 2017/2018, and the videos are still in use by EasyEquities. They've racked up hundreds of thousands of views. That's a serious ROI on video and brand material. Written byLuke Marthinusen [Read more](https://www.mo.agency/case-studies/easyequities-investing-101-videos) [Case Study](https://www.mo.agency/case-studies/tag/case-study) ### Investec: Rhino Lifeline Website and Video to Combat Rhino Poaching [Read more](https://www.mo.agency/case-studies/investec-rhino-lifeline) Content For the Care for Wild campaign, we produced a campaign for video and image-based social media promotions. We appealed to the public with clear messaging about how donations would help rescue, rehabilitate and release rhinos orphaned by poaching. As a result, we gained high levels of engagement. Video is the best channel for generating an empathetic response to a marketing campaign. Following this success, we created content for the World Rhino Day campaign involving a microsite, video, banner copy for Written byLuke Marthinusen [Read more](https://www.mo.agency/case-studies/investec-rhino-lifeline) [Case Study](https://www.mo.agency/case-studies/tag/case-study) ### Norman Goodfellows Web App [Read more](https://www.mo.agency/case-studies/norman-goodfellows) Designing the user interface The interface was designed for mobile first, and then translated to desktop. In our research, we found that although customers behind desktops did most of the ordering, we see this changing and wanted to Written byLuke Marthinusen [Read more](https://www.mo.agency/case-studies/norman-goodfellows) [Case Study](https://www.mo.agency/case-studies/tag/case-study) ### WordPress Website & Digital Branding for IEP [Read more](https://www.mo.agency/case-studies/iep) IEP an industrial investment conglomerate approached MO to design and build their new Corporate Identity and website. The brief was to keep things simple and clean for a conservative industry. Written byLuke Marthinusen [Read more](https://www.mo.agency/case-studies/iep) [1](https://www.mo.agency/case-studies/author/luke-marthinusen/page/1) [2](https://www.mo.agency/case-studies/author/luke-marthinusen/page/2) [3](https://www.mo.agency/case-studies/author/luke-marthinusen/page/3) ## See Our Work in Action Watch our favourite HubSpot, Website and Creative projects. ###### 5k subscribers ## Sign up to our Newsletter #### By submitting your information, you agree to receive occasional updates, industry news, events, and services. ![CTA Image 1](https://2697939.fs1.hubspotusercontent-na1.net/hubfs/2697939/CTA%20Image%201.webp) Ready to get started Get in touch,book a discovery call Let's chat. We'd love to unpack how we can accelerate your growth. [Book a Call](https://www.mo.agency//mo.agency) #### Book a Discovery Call