--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Explore MO Agency" image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/page/40 url: https://ai.mo.agency/blog/page/40.md last_converted: 2026-04-28T23:49:52.812Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### The Phases of Lifecycle Marketing for Customer Acquisition and Retention [Read more](https://www.mo.agency/blog/the-phases-lifecycle-marketing-customer-acquisition-retention) The process of generating qualified leads during the lifecycle marketing process involves 3 phases: Attract, Delight and Sell, to valuable customers. Therefore lifecycle marketing is a framework formulated to assist in implementing your business marketing activities. Lifecycle marketing is part of various phases of customer experience until customer acquisition, this includes Attract, Delight and Sell. Written byOtsile Malebaco [Read more](https://www.mo.agency/blog/the-phases-lifecycle-marketing-customer-acquisition-retention) ### Should designers know how to code? [Read more](https://www.mo.agency/blog/should-designers-know-code) You don’t have to look very hard to find articles stating that designers should or shouldn’t know how to code, so let’s start by listing the pros and cons of designer unicorns*. Why a designer should be a designer On the one hand, there is a large school of thought that believes it’s unnecessary for designers to take on the role of a developer (or vice versa). It argues that an attempt at executing both skills to a production level Written byJamie Camfferman [Read more](https://www.mo.agency/blog/should-designers-know-code) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### 3 ways I use marketing automation to sell better [Read more](https://www.mo.agency/blog/3-ways-marketing-automation-sell) I have next step email drafts setup for all my prospects. We use HubSpot to do our marketing automation, so as soon as my client opened my post-sale email with the new proposal attached; I was notified. I triggered the email that has been lying in wait. End result: he opened it instantly and we’ve set up a follow-up meeting for next week. Selling has changed in the digital age, but very few sales people/organisations have taken full Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/3-ways-marketing-automation-sell) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### How to get started with web analytics? [Read more](https://www.mo.agency/blog/digital-marketing-web-analytics-website-design) One of the greatest benefits of Digital Marketing in the modern day is the fact that you can track just about any aspect of your website imaginable; thanks to web analytics tools such as Google Analytics It is this data which gives you the power to maximise all your website efforts and improve overall User Experience and User Interface - ultimately leading to more campaign and website goals being reached. Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the Written byAdam Meikle [Read more](https://www.mo.agency/blog/digital-marketing-web-analytics-website-design) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) ### 10 web development terms web designers need to know [Read more](https://www.mo.agency/blog/10-web-development-terms-web-designers) This shouldn’t mean that designers and developers should work in isolation. It’s best practice for designers to have a basic understanding of web development before designing a website so they can design with the end in mind. Understanding key terms can assist designers in their process as they’ll be able to plan and brainstorm the functionality of the website with the developer before any design work begins, thus limiting Written byJamie Camfferman [Read more](https://www.mo.agency/blog/10-web-development-terms-web-designers) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) ### The Elements of Good Web Design [Read more](https://www.mo.agency/blog/elements-good-web-design) If the viewer cannot discern a clear path of travel within the first 5 seconds of landing on your page they will high tail it out of there and be left with an unsavoury memory of their experience. Thus, you're losing a potential client and a return customer. How do we decide what are considered good web design practices? If we look at the website Awwwards, a site in which users upload their websites to be reviewed and scored by a panel of judges, we can Written byWalter Pfander [Read more](https://www.mo.agency/blog/elements-good-web-design) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Top 4 Biggest Social Media Marketing Mistakes You're Making [Read more](https://www.mo.agency/blog/top-4-biggest-social-media-marketing-mistakes) 1. Lack of audience research on your social media channels How are you creating your social media content? Are you using assumptions of what you think your social media audience wants? In all honesty, this approach is problematic. You need to conduct some extensive research of how your competitors are utilising their social media channels. You need to know your audience (your target market) inside and out! Research away. You should be able to answer the following questions to make your social media content marketing effective: What are your audience’s Written byAdam Meikle [Read more](https://www.mo.agency/blog/top-4-biggest-social-media-marketing-mistakes) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Digital Marketing 101 [Read more](https://www.mo.agency/blog/digital-marketing-101-importance-digital-marketing-business) What is digital marketing? Digital marketing encompasses the promotion of either products or brands via forms of digital media (including websites, apps and social media channels) platforms. It is predicted that in the near future digital marketing will replace traditional marketing approaches altogether. Why your business needs digital marketing It is important to establish an online presence to reach your target audience where they are most active. With online platforms, you are able to have real-time engagement with consumers and build stronger brand Written byAdam Meikle [Read more](https://www.mo.agency/blog/digital-marketing-101-importance-digital-marketing-business) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) ### Speed kills? Not on the world-wide web [Read more](https://www.mo.agency/blog/speed-kills-not-on-the-world-wide-web) In a study conducted by Ramesh Sitaraman, a computer science professor at the University of Massachusetts, it was discovered that after waiting just two seconds for a video to load, users began closing the page. Furthermore, after five seconds, the drop-off rate hit 25%. After ten seconds, you have lost half Written byKishan Hansjee [Read more](https://www.mo.agency/blog/speed-kills-not-on-the-world-wide-web) [38](https://www.mo.agency/blog/page/38) [39](https://www.mo.agency/blog/page/39) [40](https://www.mo.agency/blog/page/40) [41](https://www.mo.agency/blog/page/41) [42](https://www.mo.agency/blog/page/42) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? [Read more](https://www.mo.agency/blog/benefits-of-paid-advertising) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### Top Digital Marketing Agencies in Johannesburg [2026] [Read more](https://www.mo.agency/blog/best-digital-agencies-in-johannesburg) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### How to Create a 360-Degree Digital Marketing Strategy [Read more](https://www.mo.agency/blog/creating-a-360-degree-digital-marketing-strategy) [CRM](https://www.mo.agency/blog/topic/crm) ##### The Best CRM System to Choose in South Africa for 2026? [Read more](https://www.mo.agency/blog/what-crm-in-south-africa) [CRM](https://www.mo.agency/blog/topic/crm) ##### What is Twilio? Explained in 3 minutes [Read more](https://www.mo.agency/blog/what-is-twilio) ###### 5k subscribers ## Sign up to our Newsletter #### By submitting your information, you agree to receive occasional updates, industry news, events, and services. ![CTA Image 1](https://2697939.fs1.hubspotusercontent-na1.net/hubfs/2697939/CTA%20Image%201.webp) Ready to get started Get in touch,book a discovery call Let's chat. We'd love to unpack how we can accelerate your growth. [Book a Call](https://www.mo.agency//mo.agency) #### Book a Discovery Call Loading form…