--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Explore MO Agency" image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/page/36 url: https://ai.mo.agency/blog/page/36.md last_converted: 2026-04-28T20:46:45.757Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Social media trends in 2018: The Rise of AR [Read more](https://www.mo.agency/blog/social-media-trends-2018-rise-of-ar) Augmented reality is also helping social media marketers, by providing new target markets and presenting a unique opportunity to make content more interactive and engaging. Take a look at what social networks are doing in AR… Facebook has partnered with over 700 brands and agencies to develop enhanced AR-based advertising. In December 2017, Facebook announced a new suite of AR tools for Messenger – called “world effects” which, according to Inc., basically let Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/social-media-trends-2018-rise-of-ar) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Achieving your Digital Marketing ROI Successfully [Read more](https://www.mo.agency/blog/achieving-your-digital-marketing-roi-successfully) Track your ROI utilising CPA (Cost Per Acquisition) Cost per acquisition (CPA) is a pricing model where the advertiser pays for each acquisition. An acquisition can be a sale, click and even a form submission. CPA helps to link your costs and sales as you’re measuring the total cost to acquire that customer/sale. First, you need to define a sale. For most digital marketers, a sale typically constitutes a conversion. However, depending on your campaign’s aim, you’re able to measure other results too. You may want to measure lead form submissions, newsletter subscriptions, software Written byBeanca van Niekerk [Read more](https://www.mo.agency/blog/achieving-your-digital-marketing-roi-successfully) ### How much does a WordPress website cost? [Read more](https://www.mo.agency/blog/wordpress-website-cost) How much does a WordPress website cost? The purchase of a WordPress website is a lot like the purchase of a motor vehicle. With all the options available, the price can vary drastically – even on the same model. Let’s use this analogy to understand how prices vary. For example, a base model Toyota pickup can start around R250k ($20k) with just a basic package, cost can quickly rise over R500k ($40k) once a buyer adds all the extras, from double cab, leather seats, ride packages, traction control, hill assist, brake assistance, extra safety features and more. Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/wordpress-website-cost) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Social media trends in 2018: Live streaming [Read more](https://www.mo.agency/blog/social-media-trends-2018-streaming) A brief history of live streaming on social media Live streaming or live videos began life in 2011 with the live streaming app YouNow. Eventually, in 2014, we saw the launch of Snapchat. In 2015, Twitter acquired the live streaming app Periscope which was eventually integrated with the social platform in 2016. In April 2016, Facebook launched Facebook Live to all their users. Following this YouTube announced live streaming for mobile devices. In 2017, live streaming is available on YouTube, Facebook, Instagram and Twitter to name a few social platforms. Who does live Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/social-media-trends-2018-streaming) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### 5 simple ways to get started with inbound marketing [Read more](https://www.mo.agency/blog/inbound-marketing-beginner-tips) 1. Get certified with a HubSpot Inbound Certification Getting a HubSpot certification is highly recommended. HubSpot’s Inbound Certification is especially relevant if you want to put the inbound marketing strategy into practice, and want to implement marketing automation and customer relationship management software within your business. It’s also free. Beyond the Inbound Certification, HubSpot offers a whole Academy to their customers to make them inbound marketing Written byAdam Meikle [Read more](https://www.mo.agency/blog/inbound-marketing-beginner-tips) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### 3 digital marketing tips to elevate your business [Read more](https://www.mo.agency/blog/digital-marketing-tips) Digital marketing tips for your business in 2018 1. Personalise your content via effective content marketing Content is king and creating personalised content for your target audience sets you apart from the competition. Your content needs to connect with your customers and address where they’re in the buyer’s journey. Written byAdam Meikle [Read more](https://www.mo.agency/blog/digital-marketing-tips) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### LinkedIn for business: 3 beginner tips to promote your business [Read more](https://www.mo.agency/blog/linkedin-business-beginner-tips) How to promote your business on LinkedIn 1. Create a LinkedIn profile and company page If you haven’t already, you’ll need to create a LinkedIn login, register as a member and set-up your personal profile. When creating your profile, in your description write how your business/company can help LinkedIn members and how you can assist them. You want your profile to attract people and encourage them to talk to you. After setting up your profile, create a Written byAdam Meikle [Read more](https://www.mo.agency/blog/linkedin-business-beginner-tips) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Facebook for business: 5 essential beginner tips [Read more](https://www.mo.agency/blog/facebook-business-beginner-tips) Facebook is an essential tool for marketing your business. Even if you are not directly engaging on the platform. Not having a Facebook page can negatively impact your business presence. 1. Create a business page The first step is to create a business page. There’s no need to use your personal profile here. You want to use a business page to market your brand’s presence on Facebook. To set up your business page just visit the link above and follow the instructions. 2. Claim your page’s unique URL To stand out from Written byAdam Meikle [Read more](https://www.mo.agency/blog/facebook-business-beginner-tips) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### 6 reasons why your digital marketing campaigns fail [Read more](https://www.mo.agency/blog/why-your-digital-marketing-fails) We know the struggles of creating and launching a digital marketing strategy and, finally, when you have your digital marketing campaigns off the ground you run into issues. Your digital marketing campaigns are not showing a positive ROI and you are wondering what the problem could possibly be. Have no fear, we know a thing or two about Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/why-your-digital-marketing-fails) [34](https://www.mo.agency/blog/page/34) [35](https://www.mo.agency/blog/page/35) [36](https://www.mo.agency/blog/page/36) [37](https://www.mo.agency/blog/page/37) [38](https://www.mo.agency/blog/page/38) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? 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Explained in 3 minutes [Read more](https://www.mo.agency/blog/what-is-twilio) ###### 5k subscribers ## Sign up to our Newsletter #### By submitting your information, you agree to receive occasional updates, industry news, events, and services. ![CTA Image 1](https://2697939.fs1.hubspotusercontent-na1.net/hubfs/2697939/CTA%20Image%201.webp) Ready to get started Get in touch,book a discovery call Let's chat. We'd love to unpack how we can accelerate your growth. [Book a Call](https://www.mo.agency//mo.agency) #### Book a Discovery Call Loading form…