--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Explore MO Agency" image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/page/2 url: https://ai.mo.agency/blog/page/2.md last_converted: 2026-04-26T07:23:24.203Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) ### The robots.txt Audit: Are you Accidentally Blocking AI? [Read more](https://www.mo.agency/blog/robots-txt-ai-audit) You've published great content. Maybe you've even set up llms.txt and per-page .md files. But none of that matters if your robots.txt is blocking the AI agents that want to consume it. Many websites are invisible to AI search - not because their content is poor, but because their robots.txt rules inadvertently shut the door. This article walks you through auditing and fixing it. The problem you don't know you have robots.txt has been around since 1994. It tells web Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/robots-txt-ai-audit) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) ### Per-page .md Files: The Gold Standard for AI Readability [Read more](https://www.mo.agency/blog/per-page-markdown-files-gold-standard-ai-readability) If you've set up an llms.txt file, you've given AI systems a table of contents for your site. That's a good start. But the table of contents is not the book. Per-page .md files are the book. They deliver the full content of every page on your site in clean, structured, token-efficient markdown - and they're the single most impactful thing you can do to make your website AI-readable. The map vs the territory llms.txt is a static file that tells AI agents what your site contains and Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/per-page-markdown-files-gold-standard-ai-readability) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) ### How to Know Which of Your Pages LLMs Have Indexed [Read more](https://www.mo.agency/blog/how-to-know-pages-llm-indexed) You've done the work. You've set up llms.txt. You've created per-page .md files. You've audited your robots.txt. Your content is clean, structured, and AI-readable. But how do you know if any of it is working? How do you know which pages ChatGPT, Claude, or Perplexity have actually consumed? How do you know whether AI systems are reading your content at all? This is the biggest unsolved problem in Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/how-to-know-pages-llm-indexed) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Best SEO Companies in South Africa [2026] [Read more](https://www.mo.agency/blog/best-seo-services-companies-in-south-africa) So you want your website to move up the search engine rankings? In this article, I cover how I would go about evaluating SEO services to find the best SEO company. I list a few good options to kick off your SEO campaign. Slim pickings for this updated 2026 list. I actually had to drop tow providers off the list as they had gone backwards in Google rankings or had major website issues. That being said, these providers all know what they are doing. If you just want a list and don't want to know how to evaluate them yourself -here's who I think tops the Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/best-seo-services-companies-in-south-africa) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) ### Answer Engine Optimisation (AEO): How to increase AI Search Visibility [Read more](https://www.mo.agency/blog/answer-engine-optimization) Answer Engine Optimisation (AEO) is the practice of making your website's content discoverable, extractable, and citable by AI systems - including ChatGPT, Perplexity, Claude, Google AI Overviews, and Gemini. Unlike traditional SEO, which optimises for position in a list of search results, AEO optimises for inclusion in the AI's synthesised answer. The distinction matters because AI search is binary: you're either part of the answer or you're invisible. There is no page two. Gartner projected that search engine query volume would drop 25% by 2026 due to AI chatbots. HubSpot's Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/answer-engine-optimization) [CRM](https://www.mo.agency/blog/topic/crm) ### CRM Implementation: The Complete Guide to Getting It Right [Read more](https://www.mo.agency/blog/crm-implementation-guide) CRM implementation is the process of planning, configuring, deploying, and embedding a customer relationship management platform across your business. A successful implementation connects your sales, marketing, and service teams around shared data and shared processes — giving every team member a single, trustworthy view of every customer interaction. A failed implementation leaves you with an expensive system that nobody uses, data that nobody trusts, and sales teams who quietly go back to spreadsheets within weeks. The difference between the two outcomes almost never comes Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/crm-implementation-guide) [CRM](https://www.mo.agency/blog/topic/crm) ### HubSpot CRM Data Migration: 5 Tips for a Seamless Transition [Read more](https://www.mo.agency/blog/hubspot-crm-data-migration-5-practical-strategies-for-a-seamless-transition-the-abcs) Switching to HubSpot CRM is more than just moving your data; it's a chance to fix long-standing issues like duplicate contacts, outdated pipelines, unused fields, and reports no one trusts. From our experience, the real success isn’t in simply importing data. It’s arriving in HubSpot with a clean, structured, and actionable database. This ensures marketing can segment effectively, sales can forecast with confidence, and service teams can accurately track activities from day one. Here are five ABC strategies to make your migration smoother and avoid common pitfalls. Written byMO Agency Strategy Team [Read more](https://www.mo.agency/blog/hubspot-crm-data-migration-5-practical-strategies-for-a-seamless-transition-the-abcs) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) ### The UX Cost of Over-Explaining: Why Dense Content Signals Strategic Uncertainty [Read more](https://www.mo.agency/blog/the-ux-cost-of-over-explaining-why-dense-content-signals-strategic-uncertainty) When I start with a website user-experience (UX) audit, or begin refining the user journey on a new website project, I’m often confronted with walls of content in a dense visual hierarchy. My immediate reaction is deflating. Not because the content is “wrong”, but because it signals how much work will be required to uncover what actually matters. I empathise with the organisations. The stakes feel high, attention spans are shorter, and the competition is relentless. So teams try to include as much information as possible, hoping that something important will catch a prospect’s eye. Written byAndré Kluyts [Read more](https://www.mo.agency/blog/the-ux-cost-of-over-explaining-why-dense-content-signals-strategic-uncertainty) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### LinkedIn Ads Tactics to Scale Your Business [Read more](https://www.mo.agency/blog/linkedin-ads-tactics-to-scale-your-business) Over the years, LinkedIn has evolved far beyond a professional networking platform. Today, it is considered one of the most powerful B2B digital marketing channels for generating high-quality leads and scaling reach into new markets. With many advanced targeting options, first-party data integration (lists or CRM), and AI-driven optimisation, LinkedIn can play a critical role in your ad strategy and should be considered as a channel on every media plan. Success on LinkedIn isn’t about quantity; it's about quality, which means running the right marketing tactics at the right stage of Written byMO Agency Strategy Team [Read more](https://www.mo.agency/blog/linkedin-ads-tactics-to-scale-your-business) [1](https://www.mo.agency/blog/page/1) [2](https://www.mo.agency/blog/page/2) [3](https://www.mo.agency/blog/page/3) [4](https://www.mo.agency/blog/page/4) [5](https://www.mo.agency/blog/page/5) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? [Read more](https://www.mo.agency/blog/benefits-of-paid-advertising) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### Top Digital Marketing Agencies in Johannesburg [2026] [Read more](https://www.mo.agency/blog/best-digital-agencies-in-johannesburg) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### How to Create a 360-Degree Digital Marketing Strategy [Read more](https://www.mo.agency/blog/creating-a-360-degree-digital-marketing-strategy) [CRM](https://www.mo.agency/blog/topic/crm) ##### The Best CRM System to Choose in South Africa for 2026? [Read more](https://www.mo.agency/blog/what-crm-in-south-africa) [CRM](https://www.mo.agency/blog/topic/crm) ##### What is Twilio? Explained in 3 minutes [Read more](https://www.mo.agency/blog/what-is-twilio) ###### 5k subscribers ## Sign up to our Newsletter #### By submitting your information, you agree to receive occasional updates, industry news, events, and services. ![CTA Image 1](https://2697939.fs1.hubspotusercontent-na1.net/hubfs/2697939/CTA%20Image%201.webp) Ready to get started Get in touch,book a discovery call Let's chat. We'd love to unpack how we can accelerate your growth. [Book a Call](https://www.mo.agency//mo.agency) #### Book a Discovery Call Loading form…