---
title: "HubSpot Multi Accounts vs Brands"
description: "Depending on your situation, you would need to consider which is the best option for your organisation and the teams within it."
image: https://www.mo.agency/hubfs/MO%20-%20Blogs%202026%20-%20HubSpot%20Multi%20accounts%20vs%20Brands%20-%20V2.png
canonical: https://www.mo.agency/blog/hubspot-multi-accounts-vs-brands
url: https://ai.mo.agency/blog/hubspot-multi-accounts-vs-brands.md
last_converted: 2026-04-14T10:29:56.590Z
---

[HubSpot](https://www.mo.agency/blog/topic/hubspot)

# HubSpot Multi Accounts vs Brands

Apr 14, 2026

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Calvin Raley

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HubSpot has multiple solutions to a vast number of business problems. Depending on your situation, you would need to consider which is the best option for your organisation and the teams within it. When it comes to choosing the correct solution to host multiple entities under one HubSpot roof, you have two main ways to approach this. These two ways would be to purchase additional brands under your existing HubSpot or, more recently, connect your [HubSpot](https://www.mo.agency/hubspot-partner-agency) portal to already existing HubSpot instances.

## Who is the new multi-account for?

The multi-account feature in HubSpot is a good example of the evolving offerings from HubSpot. It has been released as a beta feature to support organisations that have multiple businesses with more than one HubSpot instance. Currently, it is available to those organisations that have at least one HubSpot instance with at least one Marketing Enterprise account. The remaining accounts will need to have at least a Pro subscription (Sales, Marketing, Service, Operations Hubs).

Besides all the technical information, this is a service that is for organisations that want to keep their companies separated (different HubSpot accounts), but want to share assets and data across the HubSpot portals

What does this solve?

Previously, if you wanted to report on a business that was part of a group but had a different HubSpot instance, you would need to look at options such as

- An expensive integration between the two HubSpot portals

- Manual exports and imports of data (which can be very messy)

- Recreate, manually, all of the assets and information across both of the HubSpot portals

The greatest benefactors of the Multi-account set up are going to be those in Marketing who want to ensure that there is a level of consistency across the organisation. Those who need to report on metrics across the business will benefit, as there are many ways to send information from one portal to another.

What does it do?

Once you have gone through the configuration, which we will cover later in the blog post, you will be able to:

## Workflows

Cross-portal workflows are the newest add-on to the multi-account beta. This opens a host of possibilities as you can now create a workflow in one account that triggers an action in another portal.

Example: If a deal is closed and won in portal A, you can run a workflow that sets the lifecycle stage of the associated contact in another portal. It can also be used to copy marketing efforts that are going to be attributed to the sale.m

Another use case for this is if there was an upsell opportunity in another unit within the buisness you could trigger an automation that would copy over all the information needed for that sale to go ahead.

## Data Mirroring

Data mirroring can be used to allow users to see information that has been captured in a portal that they are not a user of.

A salesperson could see that a contact has bought something from another business entity in their group, and will have that information to better service the customer who is potentially going to buy from them. This is useful to do the opposite; if this data is available, then you may want the salesperson not to go ahead, as the sale has already been made.

A usecase for this would be if one business sold a product to a user and then another was there to offer a follow-up service. This information can be mirrored and then used to better look after the customer and create a cross-sell or up-sell opportunity.

It is worth noting that only users with either an assigned sales or service seat, as well as core seats, will have access to the data that is mirrored across the accounts. Any account that has sensitive data turned on will not be able to share data. If sensitive data has been turned on in either account, this is not reversible and will mean that that account will not be able to share the information with another HubSpot account, even if they both have sensitive data turned on.

### Copy Assets

This feature is, as the name suggests, there to copy [automated marketing emails](https://www.mo.agency/blog/hubspot-email-automation-step-by-step-guide), lists, and [forms](https://www.mo.agency/blog/8-ways-to-optimise-hubspot-forms) from one account to another. The most obvious benefit of this is the time it saves teams that will no longer need to recreate these assets in multiple accounts.

It is also valuable in helping keep branding consistent across entities, where necessary.

The above will open up a multitude of possibilities that were never possible in the past. If we had to use the example of a marketing asset being created by the marketing team at a group head office, this is then shared with a subsidiary within the group to use as a marketing asset. We could then track the marketing attribution of the marketing asset in the subsidiary HubSpot account; however, now what we would be able to do is to send that information back to the Group account. This creates a link between portals that creates fluidity within the business, whilst keeping processes different.

This data can be shared either one-way or both ways. This will be configured during the setup.

## How does this differ from brands?

Many users who have set up multiple brands in one portal might wonder how this is different from what is currently available in that setup.

The key difference is that you would not need to have the brands set up, and that you would instead use two different portals.

This allows for independence of process while still sending key information cross portal. One of the major benefits of this being cross and up-sells across companies that would want to share information but may not want to put potential customers off by having a disjointed sales process.

What this is going to allow for businesses that are acquiring or have recently acquired new partners or companies is a quicker go-to-market solution. There is now less of a need to build everything into one portal. These migrations can be disruptive and require one or both of the teams to adapt to a new process inside of HubSpot, which can slow day-to-day business down. If you were to set up a Multi-account, you would be able to keep both HubSpot instances as they are and share the assets between the two.

If you have ever created assets in one portal and then needed to recreate them in another, you will understand how much time this will save.

Using brands in HubSpot is going to allow for more control over the process. This will lead to having, as an example, one sales process. If you want to manage the use of contacts and information one would need to have a strong permission and team set up.

A key differentiator between brands and the multi-account is that brands all live within one HubSpot portal, and multi-account will allow for completely separate HubSpot instances. If you require some deep reporting, you may need to have multiple workflows to send the information across a multi-account, if you are using brands, these can be built in one portal. You can have shared website and email marketing all under one portal.

The alternative solution is to have users who need to see cross-entity reporting be users on both HubSpot instances. Depending on what level of access is required, this would come at a separate cost.

The greatest consideration is to think about is what level of insight the teams need. Assets can be built for a brand specifically in HubSpot, which means that they can remain separate, but the core information can be copied and used. Brands is more for managing different brands that have a different marketing message, but want to keep all the reporting and processes the same. The multi-account is more in line with businesses that work in a more siloed approach to how their entities are set up. If the entities want to keep independence, but still allow for group-level insights, then using multi-brand is going to be the best option.

### Cost differences:

The pricing structures of the two options work differently.

Brands are an add-on to an already existing portal. These can cost up to $ 1,000 per month per brand (depending on your current HubSpot setup). Each additional brand would then incur an additional cost.

Eg, 5x brands = $5000 per month

This cost is going to be in addition to your Marketing Enterprise account and your current seating setup.

Multi-account would require the same base Marketing Enterprise cost, as well as the additional account (pro or enterprise sales/marketing/service). This would mean that you would need to pay the base rate for both, as well as whatever the seat setup allocation is for these.

### Which should I choose?

This is going to be down to the business needs and the situation that is faced.

Some key considerations are going to be:

- Are both companies currently using HubSpot

- What does the business process look like for each?

- Is there an appetite for a change in the process for at least one of the entities

- What is the budget of the project?

- What is the timeframe for the go-to-market

- Who needs to seethe reporting and at what level

- How many users need to see information across the entities

- What level of insight is required?

How do you set it up?

### Multi-account:

There are some requirements that need to be met in order to set this up. There are:

- One account with a Marketing Enterprise subscription

- Another account with at least a Pro subscription in either sales, marketing or service (for data mirroring)

- You will need to be a super admin or partner admin in both accounts

- You can connect up to four HubSpot accounts

- Two-factor authentication needs to be set up on both accounts

As this is in beta, there are some limitations to be aware of for now:

- If sensitive data is set up on either of the accounts, data will not be able to be shared across

- If the hosting location of one of the portals is changed, it will cease to send data

### Brands:

Brands are purchased using your HubSpot portal, and you will need to buy as many as you require. These brands will then be active within the portal to be selected.

The level of access that users have to the brands will then be controlled by the team they are in and the permission sets they have. There are ways to create different views and setups for the respective brands. One potential limitation may be that if each brand wants to have a different sales process, then you will need to set up multiple pipelines with multiple stages. Currently, access to specific pipelines cannot be limited; you would need to do this in the team settings. Doing this in team settings will not change the fact that the pipelines can be viewed, but rather that the deals within that pipeline cannot be viewed.

You will be required to have an enterprise-level subscription and a brand's subscription.

### How is it set up?

In the account that has the Marketing enterprise license, you will go to settings. Once there on the left-hand side, you will look for “multi-account”. Select that option and go through to the setup. You will then be required to select the portal that you want to connect to. Remember, you will need to be a super or partner admin in both of the portals to get to the point.

In the setup, there will be three options that you can toggle between. The choices are

- Data Mirroring

- Asset copying

- Workflows

Each of these will have the option to sync either from one portal to the other or for it to be a bi-directional sync.

Once you have completed this, your two portals will begin syncing the information, and you will soon be completely set up.

### In summary

A unique problem requires a unique solution. There are a host of moving parts in a single HubSpot instance, and therefore even more to consider when looking to tie two entities together. Consider the options and see which makes the best sense for your teams. Find out what your goals are as an organisation, and that will help you decide whether you need to ring fence them into one instance or if you want to give them some additional freedom to follow their own processes.

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