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title: "Dashboards Every Digital Marketing Team Should Use In HubSpot"
description: "Monitor performance in real time, optimise marketing campaigns faster and highlight metrics that actually matter using HubSpot Dashboards."
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canonical: https://www.mo.agency/blog/dashboards-every-digital-marketing-team-should-use-in-hubspot
url: https://ai.mo.agency/blog/dashboards-every-digital-marketing-team-should-use-in-hubspot.md
last_converted: 2026-04-14T09:13:46.094Z
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[Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing)

# Dashboards Every Digital Marketing Team Should Use In HubSpot

Apr 14, 2026

·

MO Agency Strategy Team

![digital marketing dashboards](https://www.mo.agency/hs-fs/hubfs/MO%20-%20Blogs%202026%20-%20Dashboards%20Every%20Marketing%20Team%20Should%20Have%20in%20HubSpot%20-%20V2.png?width=1200&height=600&name=MO%20-%20Blogs%202026%20-%20Dashboards%20Every%20Marketing%20Team%20Should%20Have%20in%20HubSpot%20-%20V2.png)

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Almost all marketing teams are drowning in data. From social media engagement and website traffic, to email campaign performance and revenue metrics, the biggest challenge isn’t just collecting information, it’s turning it into actionable insights.

This is where HubSpot dashboards can save the day. By consolidating your marketing, service and sales data into consolidated and tailored dashboards, you can monitor performance in real time, [optimise marketing campaigns](https://www.mo.agency/solutions/demand-generation/marketing-enablement) faster and highlight metrics that actually matter.

By building structured dashboards, utilising different and easy-to-customise reports within HubSpot, marketing teams are empowered to gain visibility across the entire buyer journey, identify areas needing improvement and implement changes based on strategic data and information.

## Different Types of Dashboards in HubSpot

### Social Media Dashboard

HubSpot’s social media dashboard acts as a centralised dashboard for all organic and paid social media efforts, bridging the gap between what you post and its impact on business goals.

![](https://www.mo.agency/hs-fs/hubfs/undefined-Mar-26-2026-07-42-46-6007-AM.png?width=516&height=279&name=undefined-Mar-26-2026-07-42-46-6007-AM.png)

By utilising a social media dashboard, you gain insight into how your content is performing, whether or not it is driving traffic or generating leads and understand its impact on revenue.

#### What you can include in a social media dashboard

- Social media metrics: Impressions, clicks, engagement such as likes, shares & comments, follower growth, engagement rate, etc.

- Traffic metrics: sessions by social network, new vs returning visitors, bounce rate, session duration, etc.

- Lead generation metrics: contacts generated, MQLs/SQLs, conversion rate and cost per lead.

- Campaign-level metrics: revenue by campaign, contacts or leads generated per campaign, deal value influenced or cross-channel comparison.

To gain valuable insight from a social media dashboard, don’t just focus on vanity metrics such as likes, impressions and follower growth, make sure your dashboard includes layered data that shows data across awareness, engagement and conversion-based campaigns and posting.

Keep organic and paid reports separate so that you have a clear view on social media efforts that are designed to attract and entice your audience, while paid campaigns are set up to encourage action. This allows you to hold each social media effort, whether paid or organic, to their respective KPIs.

These reports utilise social publishing data, website traffic data, campaign reporting, revenue attribution and contact and lifecycle stage data (when set up correctly).

### Marketing Performance Dashboard

A marketing performance dashboard acts as your hub for marketing insights, giving you a high-level view of all your campaigns and allows you to understand which efforts are driving results and which efforts need improvement. Spot trends early, measure ROI and make-data division decisions.

![](https://www.mo.agency/hs-fs/hubfs/undefined-Mar-26-2026-07-42-47-1305-AM.png?width=561&height=302&name=undefined-Mar-26-2026-07-42-47-1305-AM.png)

#### What you can include in a marketing performance dashboard

- Traffic metrics: sessions, page views, bounce rate, button and CTA clicks, form submissions and more.

- Lead metrics: new contacts, sales qualified leads and marketing qualified leads and more.

- Engagement metrics: clickthrough rates, email open rates, social media interactions and more.

These reports are typically built using the custom report builder, attribution reports, paid media channels and traffic analytics tool.

### Campaign-Specific Dashboard

A campaign-specific dashboard is designed to measure the performance of a single campaign and all its associated marketing activities (such as paid campaigns, social media posts, email newsletters, etc.).

Whether you’re tracking a product launch, paid media initiative or a seasonal campaign, a campaign-specific dashboard allows marketing teams to gain insight into the overall performance of a campaign, in detail to understand which channels and assets are producing the most valuable results. With the help of real-time campaign data, marketing teams can optimise campaigns quickly.

#### What you can include in a campaign dashboard:

- Website & Landing page metrics: page views, conversion rates, form submissions, clickthrough rates, actions by source (i.e social media, paid channels, email) and more.

- Email campaign metrics: delivered vs bounced rate, open rate, clicks, unsubscribed, etc.

- Ad performance metrics: cost per click, cost per action, conversion rate, reach, impressions, and more.

- Social media metrics: likes, comments, shares, etc.

These reports are built using campaign analytics, the custom report builder, ad integrations and attribution reporting.

### Paid Advertising Dashboard

Paid advertising dashboards in HubSpot combine CRM data and revenue reporting to one centralised space. Connect platforms like Google, Meta and LinkedIn ads and report far beyond impressions and clicks.

If set up correctly, your paid advertising dashboard can connect ad interactions to contacts, deals, lifecycle stages and even revenue.

![](https://www.mo.agency/hs-fs/hubfs/undefined-Mar-26-2026-07-42-46-1878-AM.png?width=562&height=186&name=undefined-Mar-26-2026-07-42-46-1878-AM.png)

### What you can include in a paid advertising dashboard

- Typical advertising metrics: spend, impressions, clicks, click-through rates, cost per click, cost per lead, etc.

- CRM Metrics: contacts generated, MQLs, SQLs and customers or deals closed-won generated from paid efforts.

- Revenue metrics: including life cycle stage progression from paid sources.

Because you are able to link ad interactions to contact records, you can see how paid ads influence the entire buyer journey, not just ad platform conversions and vanity metrics.

### Reviewing dashboard data for future ad optimisations

When analysing data for future advertising optimisations, the focus should shift from surface level metrics, to efficiency and quality. You need to ask yourself the following questions:

- Are you attracting the right audience? Compare the cost per lead vs cost per MQL.

- Where are leads dropping off? Review the deal pipeline at lead - MQL - deal closed won stages.

- Are you spending too much? Check if the campaign is high spend but low pipeline influence.

- Are your creatives effective? Review on-platform metrics such as clicks, if your clicks and CTR are low, it means your ads are not enticing or attracting your audience.

### Email Dashboard

Email dashboards in HubSpot are used to gain a clear revenue-linked view on your email marketing performance. HubSpot is able to connect email activity to contact records, deals, lifecycle stages and revenue so that you have a good understanding on how emails impact your pipeline progression.

![](https://www.mo.agency/hs-fs/hubfs/undefined-Mar-26-2026-07-42-48-0072-AM.png?width=562&height=292&name=undefined-Mar-26-2026-07-42-48-0072-AM.png)

### What you can include in an email dashboard:

- Deliverability metrics: sends, delivery rate, bounce rate, etc.

- Interaction metrics: opens rate, clicks and click through rate.

- Unsubscribed metrics: how many receivers unsubscribed after receiving an email

- CRM metrics: contacts, MQLs and SQLs generated from email campaigns

- Campaign metrics: performance by campaign or audience list

- Workflow metrics

When analysing data from the email dashboard, focus on progression and quality, beyond opens and clicks. Look into things such as open rate vs click rate to identify if the subject line vs the content resonates. Assess conversion rate from click to form submissions or deal creation to see if the content you provide tells your audience enough. Segment performance by lifecycle stage to ensure your emails match the buyer throughout the journey.

## How to Create a Dashboard in HubSpot

Creating a dashboard in HubSpot takes a few simple steps:

- Navigate to reports -> Select dashboards -> Click create dashboard

- Choose from a template or start from scratch

![](https://www.mo.agency/hs-fs/hubfs/undefined-Mar-26-2026-07-42-47-6335-AM.png?width=552&height=307&name=undefined-Mar-26-2026-07-42-47-6335-AM.png)

- Add reports using the custom report builder or pre-built reports.

- From there, you can customise filters, date ranges, permissions and visibility settings to suit different teams within your organisation.

## Tips to Structure Dashboards for Clarity

Dashboards shouldn’t just report on activity, it should guide action. When structured properly inside of HubSpot, these dashboards help marketing teams identify bottlenecks, optimise faster, align sales with marketing and help demonstrate ROI clearly. When building your next dashboard make sure to:

- Limit each dashboard to 8-12 reports so that marketing teams can focus on KPIs that matter. Avoiding vanity metrics that don’t drive decision making and optimisation.

- Review regularly to monitor trends, act on insights and measure and compare performance over time.

- Tailor dashboards to your audience. Sales teams may need pipeline focused dashboards, whereas marketing teams focus focus on engagement and interaction metrics.

- Use a variety of visual displays per report for clear data insights, such as tables, bar charts, line graphs, etc.

## Frequently Asked Questions

#### What is a HubSpot dashboard?

A HubSpot dashboard is a visual reporting interface that displays various key metrics and performance in one central view. It allows marketing, sales and service teams to monitor KPIs in real time.

#### What is the difference between reports and dashboards in HubSpot?

A report is a single data visualisation (i.e, bar chart or line graph showing new contacts by source). Whereas a dashboard is a collection of reports which provide a comprehensive overview of performance.

#### Can HubSpot dashboards track revenue attribution?

Yes, you absolutely can! HubSpot offers revenue attribution reporting including first-touch, last-touch and multi-touch attribution models, allowing you to see which campaigns, channels and assets influenced closed-won deals.

#### Can you automate HubSpot dashboard reporting?

Yes, HubSpot allows you to schedule dashboard emails that detail performance and can be sent to various members from employees up to stakeholders. You can also utilise workflows to maintain and update clean data for accurate reporting.

#### Can HubSpot dashboards integrate with other tools?

Yes, HubSpot can integrate with tools like Google ads, Paid social platforms (Facebook & LinkedIn) and external reporting platforms to centralise your marketing, sales and revenue data.

#### Are HubSpot dashboards available on all plans?

Basic dashboards are available across most HubSpot plans, however advanced reporting features such as custom objects and multi-touch revenue attribution are only available in professional and enterprise tiers.

## Final Thoughts

HubSpot dashboards are more than reporting tools, they’re strategic instruments that enable marketing teams to measure performance, optimise campaigns and demonstrate clear ROI. Get insight into marketing performance, social media dashboards to full-funnel and sales reporting. Each dashboard has a specific purpose but together, they provide a holistic view of your marketing impact.

By selecting the right report, including the correct insights and following best practices, marketing teams are able to make smarter decisions, work more efficiently and improve results. If your team isn’t using these dashboards yet, now is the perfect time to start.

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