--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Walter is a designer at MO Agency." image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/author/walter-pfander/page/1 url: https://ai.mo.agency/blog/author/walter-pfander/page/1.md last_converted: 2026-04-28T01:17:08.561Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) ### How to design better for WordPress [Read more](https://www.mo.agency/blog/wordpress-design-better) Take a look at this blog that one of my colleagues wrote recently, it outlines whether designers should know how to code. She sums it up quite nicely. ‘’being multi-skilled is great but not at the cost of being mediocre at both design and development. Rather focus your skills but have working knowledge of both sides so you can be aware of the constraints and opportunities.’’ With that said, while you don’t have to know the ins and outs Written byWalter Pfander [Read more](https://www.mo.agency/blog/wordpress-design-better) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) ### 5 website design tips to make your life easier [Read more](https://www.mo.agency/blog/5-website-design-tips-make-life-easier) 1. Do Research Before starting any design brief, it is important to do research first as this stage will introduce you to the target marketing you’re trying to design for. Therefore, look for references from sites that you like. In this process, expose yourself to a collection of various designs and styles as this will help you shape the style you will ultimately use when designing your website. Become a sponge and soak up as much as you can. Consequently, this is why Behance is a great place to start as designers the world around post their work Written byWalter Pfander [Read more](https://www.mo.agency/blog/5-website-design-tips-make-life-easier) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### 5 ways to improve call-to-action designs for better conversions [Read more](https://www.mo.agency/blog/5-ways-improve-call-to-action-cta-designs-conversions) A good design principle to live by when designing websites that create conversions is to ask yourself a simple question, “What is the purpose of this page, what do you want the visitor to accomplish on this page?” Your website should essentially create a flow of traffic from start to finish, a funnel that the viewer can go through to get them to where you want them, be that purchasing an item or filling out a form. 1. Landing page Written byWalter Pfander [Read more](https://www.mo.agency/blog/5-ways-improve-call-to-action-cta-designs-conversions) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Are you using the correct hashtags? [Read more](https://www.mo.agency/blog/using-correct-hashtags) Posting anything on social media is easy! Getting that post to garner attention and further your exposure is the tricky part. Hashtags are an effective means to guide people to you. Like a roadmap, they can search the hashtag and be transported to a myriad of posts that made use of that hashtag. In this blog we will look at the Do’s and Don’ts of effective hashtag implementation. The Do’s: Try to find your audience by connecting with a community of people who share an interest in one specific theme. The more specific your hashtag, the greater chance you stand of reaching Written byWalter Pfander [Read more](https://www.mo.agency/blog/using-correct-hashtags) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) ### The Elements of Good Web Design [Read more](https://www.mo.agency/blog/elements-good-web-design) If the viewer cannot discern a clear path of travel within the first 5 seconds of landing on your page they will high tail it out of there and be left with an unsavoury memory of their experience. Thus, you're losing a potential client and a return customer. How do we decide what are considered good web design practices? If we look at the website Awwwards, a site in which users upload their websites to be reviewed and scored by a panel of judges, we can Written byWalter Pfander [Read more](https://www.mo.agency/blog/elements-good-web-design) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) ### 6 ways to improve your website's user experience without a developer [Read more](https://www.mo.agency/blog/6-simple-ways-improve-websites-user-experience-without-web-developer) When I was at university, my main focus of study wasn’t website design or user experience design. But in my third year of university, I chose advertising as my focus. Now I find myself in one of Johannesburg’s up-and-coming digital agencies. I’m not a web developer by any means, but since working at MO Agency I’ve gained more knowledge about good practices for excellent user experiences on websites Below I will outline what I have learnt about website optimisation and Written byWalter Pfander [Read more](https://www.mo.agency/blog/6-simple-ways-improve-websites-user-experience-without-web-developer) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) ### How to become a better graphic designer at a digital agency [Read more](https://www.mo.agency/blog/become-better-graphic-designer-digital-agency) When starting out, you might ask yourself: “What are the benefits of working at a digital agency, compared to freelancing and working for yourself?”. The answer is exposure to a wide variety of clients and brands, forcing you to stretch your creative skills. As you learn, you can then apply creatively what you know to different brands, within their brand guidelines. And as you become really experienced, you can start to push the boundaries of brands’ guidelines to develop and evolve the Written byWalter Pfander [Read more](https://www.mo.agency/blog/become-better-graphic-designer-digital-agency) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? 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