--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Luke is the CEO and founder of MO Agency. Luke helps businesses scale with HubSpot, Digital Marketing, and Sales strategies. (4)" image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/author/luke-marthinusen/page/4 url: https://ai.mo.agency/blog/author/luke-marthinusen/page/4.md last_converted: 2026-05-02T01:56:27.185Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. [Dialpad](https://www.mo.agency/blog/topic/dialpad) ### What is DialPad? Ai-powered Cloud Business Communications Platform [Read more](https://www.mo.agency/blog/what-is-dialpad) At MO Agency, we’ve tested and used more cloud-based telephony systems than I care to remember. But when it comes to simplicity, speed of deployment, and AI-powered features that actually move the needle for sales and service teams, Dialpad is in a league of its own. What is Dialpad? Dialpad is a cloud-based AI telephony solution that delivers everything you need from a modern phone system, without the Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/what-is-dialpad) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### The Two Types of Marketing That Actually Drive Revenue Revenue [Read more](https://www.mo.agency/blog/the-two-types-of-marketing-that-actually-drive-revenue-revenue) Every business wants more leads. More pipeline. More sales. So it’s no surprise that when people talk about “marketing that works,” they’re usually focused on what drives immediate results. But after more than a decade in this industry—and some hard-earned lessons from building my own business—I can tell you this with confidence: The marketing that truly drives revenue over the long term doesn’t come from chasing quick wins. It comes from mastering two distinct strategies, and knowing how to make them work together. 1. Short-Term Activation: Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/the-two-types-of-marketing-that-actually-drive-revenue-revenue) [CRM](https://www.mo.agency/blog/topic/crm) ### What is Twilio? Explained in 3 minutes [Read more](https://www.mo.agency/blog/what-is-twilio) Twilio is a cloud communications platform-as-a-service company based in San Francisco, California. As of early 2025, Twilio has a market cap of $14 billion. Twilio's products are used by major companies such as Uber, Airbnb, Netflix, Intuit and HubSpot for communications across voice, messaging, email, and video. What is Twilio? Twilio offers developers and businesses Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/what-is-twilio) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### B2B Marketing Trends for 2026: What I'm Seeing in the Market [Read more](https://www.mo.agency/blog/b2b-marketing) Back in 2021, I wrote a blog about the emerging B2B marketing trends we were seeing at the time — a period defined by rapid digital transformation and pandemic-driven shifts to get everything online fast. In that piece (read it here), we focused on automation, content marketing, virtual events, and the growing importance of CRM systems. It was all about adapting quickly and making digital work harder for leaner, more agile teams. Fast forward to today, and the Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/b2b-marketing) [CRM](https://www.mo.agency/blog/topic/crm) ### How to Choose the Right CRM in 2025 [Read more](https://www.mo.agency/blog/how-to-choose-the-right-crm) In the ever-evolving landscape of business technology, selecting the right Customer Relationship Management (CRM) system is more crucial than ever. Whether you're a startup aiming for rapid growth or a multinational business - managing vast customer bases, the CRM you choose in 2025 can significantly impact your success. Welcome to our comprehensive guide on "What CRM Should You Choose in 2025?" Watch the video: Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/how-to-choose-the-right-crm) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### How to Choose a Digital Marketing Agency for 2026 [Read more](https://www.mo.agency/blog/how-to-choose-a-digital-marketing-agency) In this video, I outline how to select a digital marketing agency in 2026. Covering nine essential steps including: Step 1: Start with Your Business Goals Step 2: Look at Their Expertise and Experience Step 3: Review Their Portfolio and Case Studies Step 4: Understand Their Process Step 5: Evaluate the Team Step 6: Check Out Reviews and What Others Are Saying Step 7: Consider Pricing and Value Step 8: Assess Culture and Fit Step 9: Explore How the Agency is Using AI Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/how-to-choose-a-digital-marketing-agency) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Top Digital Marketing Agencies in Johannesburg [2026] [Read more](https://www.mo.agency/blog/best-digital-agencies-in-johannesburg) Are you looking for a great digital marketing agency but feel overwhelmed by the massive list of options on Google? You're not alone. Many people don't know where to begin. Even businesses that are already working with a digital marketing agency but are dissatisfied don't know who to turn to. Better the devil, you know - right! To help you out, I've compiled a list of Johannesburg's top digital marketing agencies. The list is not exhaustive, but it's a good starting point. {% Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/best-digital-agencies-in-johannesburg) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Top 10 Digital Marketing Agencies in Cape Town [2026] [Read more](https://www.mo.agency/blog/top-10-digital-marketing-agencies-cape-town) In an ever-changing landscape, digital marketing is essential for business growth. You must stay current on industry developments, technical breakthroughs, and marketing techniques. The best approach to keep ahead of the competition is to hire a digital marketing agency that can help you build your business with a high return on investment. But which digital marketing agency should you use in Cape Town? Our Top 10 Digital Marketing Agencies in Cape Town are: 1. MO Agency 2. Ninety9 Cents 3. Rogerwilco 4. Machine_ 5. Flume 6. Shift One Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/top-10-digital-marketing-agencies-cape-town) ### How HubSpot’s AI-Powered Tools Empower Content Creation and Optimisation [Read more](https://www.mo.agency/blog/hubspots-ai-powered-creation-and-optimisation) The AI train has arrived at the online marketing station, and if you’re not boarding soon, you’re getting left behind. Content managers, creators, and digital marketers have all come to recognise the significant benefits AI offers in streamlining their workflows, improving customer experiences, and boosting revenue. How AI is Changing Marketing AI is already reshaping the marketing landscape in profound ways. From chatbots resolving customer queries in real time to predictive analytics driving smarter and more effective campaigns, the technology is enabling businesses to Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/hubspots-ai-powered-creation-and-optimisation) [2](https://www.mo.agency/blog/author/luke-marthinusen/page/2) [3](https://www.mo.agency/blog/author/luke-marthinusen/page/3) [4](https://www.mo.agency/blog/author/luke-marthinusen/page/4) [5](https://www.mo.agency/blog/author/luke-marthinusen/page/5) [6](https://www.mo.agency/blog/author/luke-marthinusen/page/6) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? [Read more](https://www.mo.agency/blog/benefits-of-paid-advertising) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### Top Digital Marketing Agencies in Johannesburg [2026] [Read more](https://www.mo.agency/blog/best-digital-agencies-in-johannesburg) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### How to Create a 360-Degree Digital Marketing Strategy [Read more](https://www.mo.agency/blog/creating-a-360-degree-digital-marketing-strategy) [CRM](https://www.mo.agency/blog/topic/crm) ##### The Best CRM System to Choose in South Africa for 2026? [Read more](https://www.mo.agency/blog/what-crm-in-south-africa) [CRM](https://www.mo.agency/blog/topic/crm) ##### What is Twilio? Explained in 3 minutes [Read more](https://www.mo.agency/blog/what-is-twilio) ###### 5k subscribers ## Sign up to our Newsletter #### By submitting your information, you agree to receive occasional updates, industry news, events, and services. ![CTA Image 1](https://2697939.fs1.hubspotusercontent-na1.net/hubfs/2697939/CTA%20Image%201.webp) Ready to get started Get in touch,book a discovery call Let's chat. We'd love to unpack how we can accelerate your growth. [Book a Call](https://www.mo.agency//mo.agency) #### Book a Discovery Call Loading form…