--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Luke is the CEO and founder of MO Agency. Luke helps businesses scale with HubSpot, Digital Marketing, and Sales strategies. (2)" image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/author/luke-marthinusen/page/2 url: https://ai.mo.agency/blog/author/luke-marthinusen/page/2.md last_converted: 2026-05-02T01:59:59.681Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) ### Per-page .md Files: The Gold Standard for AI Readability [Read more](https://www.mo.agency/blog/per-page-markdown-files-gold-standard-ai-readability) If you've set up an llms.txt file, you've given AI systems a table of contents for your site. That's a good start. But the table of contents is not the book. Per-page .md files are the book. They deliver the full content of every page on your site in clean, structured, token-efficient markdown - and they're the single most impactful thing you can do to make your website AI-readable. The map vs the territory llms.txt is a static file that tells AI agents what your site contains and Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/per-page-markdown-files-gold-standard-ai-readability) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) ### How to Know Which of Your Pages LLMs Have Indexed [Read more](https://www.mo.agency/blog/how-to-know-pages-llm-indexed) You've done the work. You've set up llms.txt. You've created per-page .md files. You've audited your robots.txt. Your content is clean, structured, and AI-readable. But how do you know if any of it is working? How do you know which pages ChatGPT, Claude, or Perplexity have actually consumed? How do you know whether AI systems are reading your content at all? This is the biggest unsolved problem in Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/how-to-know-pages-llm-indexed) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Best SEO Companies in South Africa [2026] [Read more](https://www.mo.agency/blog/best-seo-services-companies-in-south-africa) So you want your website to move up the search engine rankings? In this article, I cover how I would go about evaluating SEO services to find the best SEO company. I list a few good options to kick off your SEO campaign. Slim pickings for this updated 2026 list. I actually had to drop tow providers off the list as they had gone backwards in Google rankings or had major website issues. That being said, these providers all know what they are doing. If you just want a list and don't want to know how to evaluate them yourself -here's who I think tops the Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/best-seo-services-companies-in-south-africa) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) ### Answer Engine Optimisation (AEO): How to increase AI Search Visibility [Read more](https://www.mo.agency/blog/answer-engine-optimization) Answer Engine Optimisation (AEO) is the practice of making your website's content discoverable, extractable, and citable by AI systems - including ChatGPT, Perplexity, Claude, Google AI Overviews, and Gemini. Unlike traditional SEO, which optimises for position in a list of search results, AEO optimises for inclusion in the AI's synthesised answer. The distinction matters because AI search is binary: you're either part of the answer or you're invisible. There is no page two. Gartner projected that search engine query volume would drop 25% by 2026 due to AI chatbots. HubSpot's Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/answer-engine-optimization) [CRM](https://www.mo.agency/blog/topic/crm) ### CRM Implementation: The Complete Guide to Getting It Right [Read more](https://www.mo.agency/blog/crm-implementation-guide) CRM implementation is the process of planning, configuring, deploying, and embedding a customer relationship management platform across your business. A successful implementation connects your sales, marketing, and service teams around shared data and shared processes — giving every team member a single, trustworthy view of every customer interaction. A failed implementation leaves you with an expensive system that nobody uses, data that nobody trusts, and sales teams who quietly go back to spreadsheets within weeks. The difference between the two outcomes almost never comes Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/crm-implementation-guide) [RevOps](https://www.mo.agency/blog/topic/revops) ### 2026 Guide to ROI Tracking with Digital Marketing Partners [Read more](https://www.mo.agency/blog/roi-tracking-digital-marketing-partners) Most marketing teams can tell you what they spent. Far fewer can tell you what it actually returned — not in clicks or impressions, but in revenue. And when you're working with external partners across paid media, content, SEO, and automation, the measurement problem compounds fast. This guide is for the CMOs, revenue leaders, and ops teams who are done with dashboard theatre and want a framework that ties marketing investment to business outcomes. We'll cover the principles, the infrastructure, the attribution models, and the practical steps to build a measurement system that CFOs Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/roi-tracking-digital-marketing-partners) [RevOps](https://www.mo.agency/blog/topic/revops) ### How to Consolidate CRM and RevOps Data Efficiently in South Africa [Read more](https://www.mo.agency/blog/crm-revops-data-consolidation) If your sales team is working off one version of reality, marketing off another, and service off a third — you don't have a RevOps problem. You have a data problem. In South Africa's market, where budgets are tight and Rand volatility makes every tool decision count, fixing that problem is one of the highest-ROI moves a leadership team can make. We've implemented unified CRM and RevOps architectures for businesses across Africa, the UK, and the Middle East. The pattern is always the same: the companies that get consolidation right — single source of truth, clean data, governed Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/crm-revops-data-consolidation) [HubSpot](https://www.mo.agency/blog/topic/hubspot) ### Choosing a HubSpot Agency Partner in the UK [Read more](https://www.mo.agency/blog/choosing-a-hubspot-agency-partner-in-the-uk) Introduction I created this page for HubSpot customers looking for help and information on choosing a HubSpot agency in the UK. I run one of them; we've specialised in the HubSpot platform for over fifteen years, so I have a few good ideas about what makes a HubSpot agency tick and how to choose one that is best suited to you. About MO Agency MO Agency is a HubSpot Elite Solutions Partner founded in 2011. We have over 35 full-time staff across offices in London, Johannesburg, and Cape Town — a full-stack team of strategists, designers, developers, and data analysts Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/choosing-a-hubspot-agency-partner-in-the-uk) ### What is HubSpot CRM? An Overview [Read more](https://www.mo.agency/blog/what-is-hubspot-crm-an-overview) HubSpot CRM is a free, cloud-based CRM platform that unifies your sales, marketing, and customer service tools in one place. It’s used by over 228,000 businesses worldwide—from startups to enterprises—and scales with you as you grow. Start free, upgrade when you need to. In today's fast-paced business environment, the integration of effective Customer Relationship Management (CRM) systems is pivotal for sustained success. As the owner of MO Agency, an award-winning HubSpot agency with over seven years of experience implementing HubSpot, I can attest to the transformative Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/what-is-hubspot-crm-an-overview) [1](https://www.mo.agency/blog/author/luke-marthinusen/page/1) [2](https://www.mo.agency/blog/author/luke-marthinusen/page/2) [3](https://www.mo.agency/blog/author/luke-marthinusen/page/3) [4](https://www.mo.agency/blog/author/luke-marthinusen/page/4) [5](https://www.mo.agency/blog/author/luke-marthinusen/page/5) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? [Read more](https://www.mo.agency/blog/benefits-of-paid-advertising) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### Top Digital Marketing Agencies in Johannesburg [2026] [Read more](https://www.mo.agency/blog/best-digital-agencies-in-johannesburg) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### How to Create a 360-Degree Digital Marketing Strategy [Read more](https://www.mo.agency/blog/creating-a-360-degree-digital-marketing-strategy) [CRM](https://www.mo.agency/blog/topic/crm) ##### The Best CRM System to Choose in South Africa for 2026? [Read more](https://www.mo.agency/blog/what-crm-in-south-africa) [CRM](https://www.mo.agency/blog/topic/crm) ##### What is Twilio? Explained in 3 minutes [Read more](https://www.mo.agency/blog/what-is-twilio) ###### 5k subscribers ## Sign up to our Newsletter #### By submitting your information, you agree to receive occasional updates, industry news, events, and services. ![CTA Image 1](https://2697939.fs1.hubspotusercontent-na1.net/hubfs/2697939/CTA%20Image%201.webp) Ready to get started Get in touch,book a discovery call Let's chat. We'd love to unpack how we can accelerate your growth. [Book a Call](https://www.mo.agency//mo.agency) #### Book a Discovery Call Loading form…