--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Luke is the CEO and founder of MO Agency. Luke helps businesses scale with HubSpot, Digital Marketing, and Sales strategies. (19)" image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/author/luke-marthinusen/page/19 url: https://ai.mo.agency/blog/author/luke-marthinusen/page/19.md last_converted: 2026-05-06T09:26:25.456Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### HubSpot Dashboard and Reporting Tour 2018 [Read more](https://www.mo.agency/blog/hubspot-dashboard-tour-2018) In the video below, we show you how we interpret a month’s worth of digital marketing performance data. In the process, we cherry pick both the positive and negative results from our inbound marketing efforts Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/hubspot-dashboard-tour-2018) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Social media trends in 2018: Ephemeral content [Read more](https://www.mo.agency/blog/social-media-trends-2018-ephemeral-content) The digital sphere is flooded with information and entertainment, and users are battling to choose which content to engage with. Ephemeral content has an expiry date, so users can’t bookmark or view later. It creates an urgency about the content. And because the content has an expiry date, it’s that much more special. One of the reasons that ephemeral content is becoming so popular amongst social media users, according to the Digital Marketing Institute, is that it taps into Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/social-media-trends-2018-ephemeral-content) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Social media trends in 2018: The Rise of AR [Read more](https://www.mo.agency/blog/social-media-trends-2018-rise-of-ar) Augmented reality is also helping social media marketers, by providing new target markets and presenting a unique opportunity to make content more interactive and engaging. Take a look at what social networks are doing in AR… Facebook has partnered with over 700 brands and agencies to develop enhanced AR-based advertising. In December 2017, Facebook announced a new suite of AR tools for Messenger – called “world effects” which, according to Inc., basically let Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/social-media-trends-2018-rise-of-ar) ### How much does a WordPress website cost? [Read more](https://www.mo.agency/blog/wordpress-website-cost) How much does a WordPress website cost? The purchase of a WordPress website is a lot like the purchase of a motor vehicle. With all the options available, the price can vary drastically – even on the same model. Let’s use this analogy to understand how prices vary. For example, a base model Toyota pickup can start around R250k ($20k) with just a basic package, cost can quickly rise over R500k ($40k) once a buyer adds all the extras, from double cab, leather seats, ride packages, traction control, hill assist, brake assistance, extra safety features and more. Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/wordpress-website-cost) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Social media trends in 2018: Live streaming [Read more](https://www.mo.agency/blog/social-media-trends-2018-streaming) A brief history of live streaming on social media Live streaming or live videos began life in 2011 with the live streaming app YouNow. Eventually, in 2014, we saw the launch of Snapchat. In 2015, Twitter acquired the live streaming app Periscope which was eventually integrated with the social platform in 2016. In April 2016, Facebook launched Facebook Live to all their users. Following this YouTube announced live streaming for mobile devices. In 2017, live streaming is available on YouTube, Facebook, Instagram and Twitter to name a few social platforms. Who does live Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/social-media-trends-2018-streaming) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### 6 reasons why your digital marketing campaigns fail [Read more](https://www.mo.agency/blog/why-your-digital-marketing-fails) We know the struggles of creating and launching a digital marketing strategy and, finally, when you have your digital marketing campaigns off the ground you run into issues. Your digital marketing campaigns are not showing a positive ROI and you are wondering what the problem could possibly be. Have no fear, we know a thing or two about Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/why-your-digital-marketing-fails) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### How to build a community and drive lead generation [Read more](https://www.mo.agency/blog/how-to-build-community-lead-generation) The Challenge Outlined Post-event, the marketing team at the bank did a great job of uploading all the speaker's talks to the site, available for anyone to review. The content would deliver results far beyond the event itself. While we recognised this as a great initiative, we queried how we could take this idea even further. Was this the best use of the content, and could we help nurture a very high-quality contact database somehow to deliver more customers and more business to the bank? Most of the attendees were already clients, but beyond wowing them at the event, how could Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/how-to-build-community-lead-generation) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### 8 Tips to Launch your 360-degree Digital Strategy [Read more](https://www.mo.agency/blog/launching-a-digital-strategy) We’ll cover SEO (Search engine optimisation), PPC (Pay per click advertising), customer communications, outbound email, inbound lead nurturing, social, content and finally your website. 1. SEO for consistent traffic growth Practicing good SEO starts with embracing the basics which we outlined in an introductory blog series that covers the introductory elements to good SEO. You can read the first part “What is SEO?” to get a far better in-depth understanding of SEO. However, to provide Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/launching-a-digital-strategy) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### 3 ways I use marketing automation to sell better [Read more](https://www.mo.agency/blog/3-ways-marketing-automation-sell) I have next step email drafts setup for all my prospects. We use HubSpot to do our marketing automation, so as soon as my client opened my post-sale email with the new proposal attached; I was notified. I triggered the email that has been lying in wait. End result: he opened it instantly and we’ve set up a follow-up meeting for next week. Selling has changed in the digital age, but very few sales people/organisations have taken full Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/3-ways-marketing-automation-sell) [16](https://www.mo.agency/blog/author/luke-marthinusen/page/16) [17](https://www.mo.agency/blog/author/luke-marthinusen/page/17) [18](https://www.mo.agency/blog/author/luke-marthinusen/page/18) [19](https://www.mo.agency/blog/author/luke-marthinusen/page/19) [20](https://www.mo.agency/blog/author/luke-marthinusen/page/20) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? [Read more](https://www.mo.agency/blog/benefits-of-paid-advertising) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### Top Digital Marketing Agencies in Johannesburg [2026] [Read more](https://www.mo.agency/blog/best-digital-agencies-in-johannesburg) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### How to Create a 360-Degree Digital Marketing Strategy [Read more](https://www.mo.agency/blog/creating-a-360-degree-digital-marketing-strategy) [CRM](https://www.mo.agency/blog/topic/crm) ##### The Best CRM System to Choose in South Africa for 2026? [Read more](https://www.mo.agency/blog/what-crm-in-south-africa) [CRM](https://www.mo.agency/blog/topic/crm) ##### What is Twilio? Explained in 3 minutes [Read more](https://www.mo.agency/blog/what-is-twilio) ###### 5k subscribers ## Sign up to our Newsletter #### By submitting your information, you agree to receive occasional updates, industry news, events, and services. ![CTA Image 1](https://2697939.fs1.hubspotusercontent-na1.net/hubfs/2697939/CTA%20Image%201.webp) Ready to get started Get in touch,book a discovery call Let's chat. We'd love to unpack how we can accelerate your growth. [Book a Call](https://www.mo.agency//mo.agency) #### Book a Discovery Call Loading form…