--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Luke is the CEO and founder of MO Agency. Luke helps businesses scale with HubSpot, Digital Marketing, and Sales strategies. (18)" image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/author/luke-marthinusen/page/18 url: https://ai.mo.agency/blog/author/luke-marthinusen/page/18.md last_converted: 2026-05-06T07:56:10.011Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. ### Is HubSpot CRM a good CRM? [Read more](https://www.mo.agency/blog/is-hubspot-a-good-crm) The truth is I don't really get asked this question too much anymore. HubSpot CRM has permeated the market and there are loads of successful cases where HubSpot CRM has been implemented and works great. If this article is too HubSpot specific and you want a general overview of CRM - check out this article - What CRM should I choose in South Africa? Here are the top features we love in HubSpot CRM: A fully functional CRM for free Using free versions of Sales Hub, integration of Gmail Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/is-hubspot-a-good-crm) ### 3 Reasons HubSpot CRM Could be Your Best Choice [Read more](https://www.mo.agency/blog/reasons-hubspot-crm-best-choice) The client, a safari travel operator working on three continents was currently using Salesforce CRM, and at a large cost, had over the last year integrated Salesforce into both this booking engine and their sales operations. Disillusioned by the sprawling licensing costs and the ongoing monthly bills to customise and integrate Salesforce, she had pulled the plug on the project and wanted to move over to HubSpot CRM. On the flip side, we have another potential customer in the medical technology industry that was desperate to move from their legacy CRM system over to HubSpot CRM. They cited Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/reasons-hubspot-crm-best-choice) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### Why an inbound strategy is better than an SEO strategy [Read more](https://www.mo.agency/blog/inbound-strategy-vs-seo-strategy) Inbound is complicated and expensive An inbound campaign is definitely not the least expensive option out there, there are lots of moving parts. It takes a healthy dose of skilled digital practitioners required to get it right. In response to the inbound campaign proposal, our client asked how much an SEO retainer would cost. Their logic - if we are at the top of Google when our potential clients search for 'fleet management' - their given industry - the enquiries would come in. Below I cover my logic - and reply to our Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/inbound-strategy-vs-seo-strategy) ### How to use HubSpot Service Hub: Overview and Demo [Read more](https://www.mo.agency/blog/hubspot-service-hub-overview-demo) Video Demo of HubSpot Service Hub What's included in HubSpot Service Hub? Conversations: Manage one-to-one customer comms Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/hubspot-service-hub-overview-demo) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) ### How to sell more and nurture with great content [Read more](https://www.mo.agency/blog/sell-more-nurture-with-content) Are your marketing and sales team working together to create valuable content and move leads down the funnel? Content is all about context, and while marketers can provide the content, they rely heavily on the sales team for context. What are prospects actually asking? What does your sales team need in that final sales presentation? The right content at the right time means better sales, which is why teams need to work together for better sales enablement. How does great content help nurture Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/sell-more-nurture-with-content) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) ### Video: How to use your CRM to improve sales performance [Read more](https://www.mo.agency/blog/crm-to-improve-sales-performance) The reality is that measurement and tracking is the cornerstone of achieving targets and goals in life and sales targets are no different. In the video below I cover how we used HubSpot Sales Professional and HubSpot CRM to supercharge our sales process and grow our agency revenue by 35% in Q1 of our financial year. Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/crm-to-improve-sales-performance) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### MO Agency: Digital Marketing specialists [Read more](https://www.mo.agency/blog/mo-agency-digital-marketing-showreel) Watch our digital showreel to see some of the incredible work we've done for our clients over the years. Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/mo-agency-digital-marketing-showreel) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) ### The role of marketing in the modern sales process [Read more](https://www.mo.agency/blog/role-marketing-modern-sales-process) The sales and marketing 'team' This decision-making period before a salesperson is involved is really the domain of the marketing department. The salesperson that does not understand this will close less, and the marketer that does not understand this can't do her job effectively. Sales and marketing teams need to be aligned to drive the sales process and purchasing decision of a customer from start to finish. At a very broad level, there are two distinct phases in the sales process. 1. The initial phase where marketing attracts, qualifies and nurtures a lead to Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/role-marketing-modern-sales-process) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) ### How Marketing & Sales Automation Improves Sales Performance [Read more](https://www.mo.agency/blog/marketing-automation-improves-sales-performance) Sales is hard. There are, however, great tools out there to make it far easier and more successful. At MO we write a lot about how the roles of sales and marketing need to be more integrated. For improved sales enablement, marketing needs to ask sales about common objections they receive in the field, the quality of the leads that marketing is generating, and which leads are closing. Tighter integration here means better quality leads from marketing, shorter sales cycles and increased sales numbers. Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/marketing-automation-improves-sales-performance) [16](https://www.mo.agency/blog/author/luke-marthinusen/page/16) [17](https://www.mo.agency/blog/author/luke-marthinusen/page/17) [18](https://www.mo.agency/blog/author/luke-marthinusen/page/18) [19](https://www.mo.agency/blog/author/luke-marthinusen/page/19) [20](https://www.mo.agency/blog/author/luke-marthinusen/page/20) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? [Read more](https://www.mo.agency/blog/benefits-of-paid-advertising) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### Top Digital Marketing Agencies in Johannesburg [2026] [Read more](https://www.mo.agency/blog/best-digital-agencies-in-johannesburg) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### How to Create a 360-Degree Digital Marketing Strategy [Read more](https://www.mo.agency/blog/creating-a-360-degree-digital-marketing-strategy) [CRM](https://www.mo.agency/blog/topic/crm) ##### The Best CRM System to Choose in South Africa for 2026? [Read more](https://www.mo.agency/blog/what-crm-in-south-africa) [CRM](https://www.mo.agency/blog/topic/crm) ##### What is Twilio? Explained in 3 minutes [Read more](https://www.mo.agency/blog/what-is-twilio) ###### 5k subscribers ## Sign up to our Newsletter #### By submitting your information, you agree to receive occasional updates, industry news, events, and services. ![CTA Image 1](https://2697939.fs1.hubspotusercontent-na1.net/hubfs/2697939/CTA%20Image%201.webp) Ready to get started Get in touch,book a discovery call Let's chat. We'd love to unpack how we can accelerate your growth. [Book a Call](https://www.mo.agency//mo.agency) #### Book a Discovery Call Loading form…