--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Luke is the CEO and founder of MO Agency. Luke helps businesses scale with HubSpot, Digital Marketing, and Sales strategies. (17)" image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/author/luke-marthinusen/page/17 url: https://ai.mo.agency/blog/author/luke-marthinusen/page/17.md last_converted: 2026-05-06T08:09:50.301Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### 3 Actionable Tips to Increase your Digital Marketing Impact Now [Read more](https://www.mo.agency/blog/increase-your-digital-marketing-impact) 1. Workshop your personas at least annually Your market will change subtly over time and you need to be aware of these changes to accurately pinpoint your message to the right people. Having a clear picture of your personas allows you to know which personas are engaging with you, bringing in revenue, or just creating noise and no revenue. 2. Make CRM a core part of your marketing strategy CRM software is not just for the sales and customer service team. A CRM gives marketers granular Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/increase-your-digital-marketing-impact) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### How long does Inbound Marketing take to work? [Read more](https://www.mo.agency/blog/how-long-does-inbound-marketing-take) A little over a year ago we were in the same boat. Our agency was chugging along nicely with a strong referral network keeping us growing at a 'steady-ish' rate, but with a slight decrease in growth velocity. Size comes with a realisation that the law of diminishing returns is a real and unfortunate thing. Slowing growth make us look to inbound marketing The decrease in growth velocity caused us to look closely at how we generated business and we decided to get real with our own digital marketing. As long-time digital marketers Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/how-long-does-inbound-marketing-take) ### Affordable marketing automation software [Read more](https://www.mo.agency/blog/affordable-marketing-automation-software) As with all things you generally get what you pay for, but there are some sweet spots in the marketing automation software space where some of the solutions are genuinely affordable. Scalability with Affordable marketing automation software A small caveat here, I would not recommend going with a cheaper solution or a solution that can’t scale, reason being it takes a lot of time and effort to get a marketing automation platform up to speed and delivering results. Don’t underestimate the time it takes and the cost of your time to set the system up. We recently provided HubSpot to a Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/affordable-marketing-automation-software) ### What does marketing automation include? [Read more](https://www.mo.agency/blog/what-does-marketing-automation-include) Although not the sexiest part of marketing automation, and despite being around for a few decades now, email marketing is still the top lead generation medium in the B2B space according to a 2017 report by Chief Marketer. So what core features do you need to look for in Marketing Automation software? 1. Easy to use email editor An easy to Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/what-does-marketing-automation-include) ### Marketing automation consultants in South Africa [Read more](https://www.mo.agency/blog/marketing-automation-consultants-in-south-africa) Marketing Automation is a relatively new trend in South Africa The relatively recent emergence of marketing automation in the digital marketing world is the main reason these skills are not ubiquitous in South Africa just yet. In the USA, the base of marketing automation consultants is significant and like with most things, the technologically driven Americans were early adopters of marketing automation and in fact, by and large, the originators. Our European counterparts are also still building up a solid base of marketing automation consultants. Two very important Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/marketing-automation-consultants-in-south-africa) ### Email automation software in South Africa [Read more](https://www.mo.agency/blog/email-automation-software-south-africa) There are a host of email automation software providers available globally, and a number of vendors (local and international) that we do suggest using locally here in South Africa. Email Automation is a cornerstone element of the fast growing space in digital marketing called marketing automation. What is email automation used for? Triggered emails: Welcome emails Abandoned cart emails Refer-a-friend Milestones like birthdays and anniversaries Scheduled emails: Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/email-automation-software-south-africa) ### The best marketing automation companies in South Africa [Read more](https://www.mo.agency/blog/best-marketing-automation-companies-south-africa) The best marketing automation companies in South Africa are: MO Agency MPull Demographica Spitfire Inbound UKU Inbound Most of these firms are digital marketing agencies that have added automation skills to their repertoire. MO Agency Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/best-marketing-automation-companies-south-africa) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) ### Why is my Google Page Speed so slow? [Read more](https://www.mo.agency/blog/why-is-google-page-speed-slow) Setting the website optimisation stage We recently launched a new 1,400 page website for one of Africa’s largest law firms. The job was enormous: we trimmed the website from a massive 17,000 pages to 1,400! Some of you reading this might ask: "Why would you trim all that content? Content is so valuable!" Well, here’s the thing: those 1,400 pages we kept brought in 97% of the organic search traffic. The rest of the ±15,000 pages were just noise and a complication for the firm's marketing department content managers. The website Page Speed numbers were so Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/why-is-google-page-speed-slow) [CRM](https://www.mo.agency/blog/topic/crm) ### What is the easiest CRM to use? [Read more](https://www.mo.agency/blog/what-is-easiest-crm-to-use) This is a great question because it is so often overlooked when businesses are evaluating a CRM platform. All too often they look at the feature set and online reviews without evaluating who left those reviews and what size businesses they worked at. Ease of use is directly proportional to the level of features in a CRM. On top of this, the user interface (UI) and user experience (UX) of the CRM platform must come into account. Both of these are web and app design & development terms, and in relation to CRM, they mean the following: User Interface: The visible Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/what-is-easiest-crm-to-use) [15](https://www.mo.agency/blog/author/luke-marthinusen/page/15) [16](https://www.mo.agency/blog/author/luke-marthinusen/page/16) [17](https://www.mo.agency/blog/author/luke-marthinusen/page/17) [18](https://www.mo.agency/blog/author/luke-marthinusen/page/18) [19](https://www.mo.agency/blog/author/luke-marthinusen/page/19) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? [Read more](https://www.mo.agency/blog/benefits-of-paid-advertising) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### Top Digital Marketing Agencies in Johannesburg [2026] [Read more](https://www.mo.agency/blog/best-digital-agencies-in-johannesburg) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### How to Create a 360-Degree Digital Marketing Strategy [Read more](https://www.mo.agency/blog/creating-a-360-degree-digital-marketing-strategy) [CRM](https://www.mo.agency/blog/topic/crm) ##### The Best CRM System to Choose in South Africa for 2026? [Read more](https://www.mo.agency/blog/what-crm-in-south-africa) [CRM](https://www.mo.agency/blog/topic/crm) ##### What is Twilio? Explained in 3 minutes [Read more](https://www.mo.agency/blog/what-is-twilio) ###### 5k subscribers ## Sign up to our Newsletter #### By submitting your information, you agree to receive occasional updates, industry news, events, and services. ![CTA Image 1](https://2697939.fs1.hubspotusercontent-na1.net/hubfs/2697939/CTA%20Image%201.webp) Ready to get started Get in touch,book a discovery call Let's chat. We'd love to unpack how we can accelerate your growth. [Book a Call](https://www.mo.agency//mo.agency) #### Book a Discovery Call Loading form…