--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Luke is the CEO and founder of MO Agency. Luke helps businesses scale with HubSpot, Digital Marketing, and Sales strategies. (16)" image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/author/luke-marthinusen/page/16 url: https://ai.mo.agency/blog/author/luke-marthinusen/page/16.md last_converted: 2026-05-06T06:50:26.926Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) ### [Webinar] How to Work Remotely: Tools, Tips, and Processes [Read more](https://www.mo.agency/blog/remote-working-webinar) MO Agency hosted a Remote Working webinar where we shared the tools and processes we use, tips and tricks learned, how we run projects with remote teams, and tips from our employees who are actually doing this daily. The Corona Virus is forcing many in Europe, Asia and the USA into quarantine, which has resulted in an immediate adaptation to a remote working environment for many companies that aren’t prepared. In South Africa, our response to the threat of Corona Virus has been somewhat slow. Given the current economic climate, a major risk mitigation strategy is a readiness Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/remote-working-webinar) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### The Difference Between Inbound and Outbound Marketing [Read more](https://www.mo.agency/blog/inbound-marketing-vs-outbound-marketing) Inbound Marketing is hot property in the ever-changing world of digital marketing. But truly understanding its intricacies takes a bit of guidance if you want to fully leverage the methodology. According to HubSpot: 86% of people skip TV ads. 91% of people unsubscribe from emails. 44% of direct mail sent is never opened. 200 million people ask to be on the Do Not Call list when receiving Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/inbound-marketing-vs-outbound-marketing) ### Sales and Marketing Technology in South Africa [Read more](https://www.mo.agency/blog/hubspot-user-group-sales-and-marketing-technology) MO Agency hosted the January HubSpot User Group (HUG) Event in the heart of Johannesburg, South Africa, on Friday, 31st January 2020. The event was attended by 90 Sales and Marketing Technology professionals. The panel discussion focused on Sales and Marketing Technology: How to implement and adopt it? When is the right time to adopt it? The challenges faced when implementing these systems Our panellists for the event were: Leigh Carmichael, Head of Marketing & Demand Generation, SurTech John Paul Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/hubspot-user-group-sales-and-marketing-technology) ### Why Choose Marketing Automation in South Africa? [Read more](https://www.mo.agency/blog/marketing-automation-in-south-africa) Marketing Automation's enormous rate of growth Internationally the industry is growing at a massive rate and is currently the biggest current trend in the digital marketing space. As with most trends, in South Africa, we lag a few years behind the USA, but we should expect the use of Marketing Automation in South Africa to trend upwards sharply in the coming years. Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/marketing-automation-in-south-africa) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) ### How to Build a Modern Sales Strategy in South Africa [Read more](https://www.mo.agency/blog/how-to-build-a-modern-sales-strategy) What is a Sales Strategy? A Sales Strategy guides your sales team to position your company and its products and services to your ideal target customers in a meaningful, differentiated way. A well-defined sales strategy is your path to sustainable growth. A winning sales strategy should deliver: Clear goals everyone can work toward Clear priorities everyone can understand Clear outcomes everyone can be measured by Clear guidelines everyone can follow If a Sales Strategy does not deliver on these factors, sales teams and Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/how-to-build-a-modern-sales-strategy) ### 8 Ways to Nurture Your Leads with Marketing Automation [Read more](https://www.mo.agency/blog/nurture-leads-with-marketing-automation) Marketing automation creates a user information journey to fill the gap between initial enquiry and sales team efforts Market research shows that 30-50% of users are not ready to buy when they first enquire about your business, but about three quarters of these leads will potentially become sales ready within 12 to 18 months. Lead nurturing via automated email journeys allows a brand to stay top-of-mind throughout an Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/nurture-leads-with-marketing-automation) [CRM](https://www.mo.agency/blog/topic/crm) ### Why CRM Systems Fail and How to Make them a Success [Read more](https://www.mo.agency/blog/why-crm-systems-fail) Contents Part 1: Why CRM systems fail Poorly set objectives Scope creep User adoption Wrong CRM vendor Overcomplicating requirements Not getting management on board Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/why-crm-systems-fail) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### 9 Actionable Ways to Improve your InMail Response Rate [Read more](https://www.mo.agency/blog/ways-to-improve-your-inmail-response-rate) When it comes to subject lines, shoot for clear, personalised subject line that conveys value. Don’t oversell. When writing your subject line - ask yourself - who is my reader, and why would they want to read my message? Send InMails between 9–10 a.m. on weekdays. InMail messages sent on Saturdays are 16% less likely to get a response. Referencing a former employer in common Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/ways-to-improve-your-inmail-response-rate) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### How to use LinkedIn for marketing [Read more](https://www.mo.agency/blog/how-to-use-linkedin-for-marketing) Both B2B and B2C businesses can benefit from using LinkedIn, however, I believe the major advantages to be had with LinkedIn are in the B2B space. That being said, the following four points cover the core areas that LinkedIn can help with when it comes to marketing your business. 1. Lead generation We’ve seen again and again in our customer lead source reports that LinkedIn visitors have a much higher visitor to lead conversion rate when compared to other social channels. In fact, in the B2B space LinkedIn outperforms other social channels like Facebook and Twitter by a factor of Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/how-to-use-linkedin-for-marketing) [14](https://www.mo.agency/blog/author/luke-marthinusen/page/14) [15](https://www.mo.agency/blog/author/luke-marthinusen/page/15) [16](https://www.mo.agency/blog/author/luke-marthinusen/page/16) [17](https://www.mo.agency/blog/author/luke-marthinusen/page/17) [18](https://www.mo.agency/blog/author/luke-marthinusen/page/18) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? [Read more](https://www.mo.agency/blog/benefits-of-paid-advertising) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### Top Digital Marketing Agencies in Johannesburg [2026] [Read more](https://www.mo.agency/blog/best-digital-agencies-in-johannesburg) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### How to Create a 360-Degree Digital Marketing Strategy [Read more](https://www.mo.agency/blog/creating-a-360-degree-digital-marketing-strategy) [CRM](https://www.mo.agency/blog/topic/crm) ##### The Best CRM System to Choose in South Africa for 2026? [Read more](https://www.mo.agency/blog/what-crm-in-south-africa) [CRM](https://www.mo.agency/blog/topic/crm) ##### What is Twilio? Explained in 3 minutes [Read more](https://www.mo.agency/blog/what-is-twilio) ###### 5k subscribers ## Sign up to our Newsletter #### By submitting your information, you agree to receive occasional updates, industry news, events, and services. ![CTA Image 1](https://2697939.fs1.hubspotusercontent-na1.net/hubfs/2697939/CTA%20Image%201.webp) Ready to get started Get in touch,book a discovery call Let's chat. We'd love to unpack how we can accelerate your growth. [Book a Call](https://www.mo.agency//mo.agency) #### Book a Discovery Call Loading form…