--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Luke is the CEO and founder of MO Agency. Luke helps businesses scale with HubSpot, Digital Marketing, and Sales strategies. (13)" image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/author/luke-marthinusen/page/13 url: https://ai.mo.agency/blog/author/luke-marthinusen/page/13.md last_converted: 2026-05-06T05:32:57.086Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### B2B Marketing Trends 2021 [Read more](https://www.mo.agency/blog/b2b-marketing-trends) What is B2B Marketing? B2B marketing tends to be more informational and straightforward than B2C. This is because business purchase decisions are based on the bottom-line revenue impact where ROI is the primary focus. This is further assisted with personalised marketing based on roles, industry and interests. Top B2B marketing trends in 2021 Account-based marketing Marketing Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/b2b-marketing-trends) ### Why you should be using Marketing Automation in South Africa [Read more](https://www.mo.agency/blog/does-marketing-automation-work-south-africa) Marketing activities can become overwhelming and complex, so the idea of marketing automation as a solution is very enticing. You’ve probably seen the successes other countries and businesses are having, but does marketing automation even work in South Africa, and is it right for your business? As the global investment in marketing automation is expected to grow by close to 200% by 2023, is it time for your business to get started? Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/does-marketing-automation-work-south-africa) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### What is B2B Content Marketing? [Read more](https://www.mo.agency/blog/b2b-content-marketing) What is content marketing? A content marketing strategy involves the creation and sharing of online material (such as videos, blogs, ebooks, guides and social media posts) that is relevant, helpful, engaging and does not explicitly promote a brand but is intended to drive/aid interest in its products or services. This content trickles down to all aspects of strategic marketing where it is promoted through SEO, PPC, Social Media, PR and inbound marketing. How does a B2B content marketing strategy differ from a B2C content marketing strategy? B2B content has to be Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/b2b-content-marketing) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### How to Create a 360-Degree Digital Marketing Strategy [Read more](https://www.mo.agency/blog/creating-a-360-degree-digital-marketing-strategy) A strong digital marketing strategy needs to have a 360-degree view of the customer. You have to think about which digital channels your target audience is using. Where do they spend their time online? What is the customer journey to your website? How do you follow up and track leads once they arrive in your inbox? How do you get feedback from sales on whether the lead was good or not? A 360-degree view implies that you are leaving no gaps in your strategy for potential customers to fall through. You could be emailing clients, Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/creating-a-360-degree-digital-marketing-strategy) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### B2B Email Marketing - Trends and Best Practice [Read more](https://www.mo.agency/blog/b2b-email-marketing-trends-and-best-practice) What is B2B Marketing? B2B (Business-to-business) marketing and sales refer to any marketing and sales activity geared towards a business rather than an individual. If your business is selling a product or service to another business [and not directly to a consumer, B2C], you require B2B marketing and sales strategies. Difference between B2B and B2C email campaigns Unlike B2C prospects who respond best to emotions and entertainment, B2B prospects look for logic, solutions, and ROI. They are generally assessing whether your business will help them Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/b2b-email-marketing-trends-and-best-practice) ### List: The 40 Most Used HubSpot Integrations [Read more](https://www.mo.agency/blog/top-hubspot-integrations) The dream CRM is one that does it all and speaks to the tools your business requires. HubSpot is great in this regard as it has many native integrations with other software and if not available directly, can be integrated through the likes of Zapier and their handy API. "Should you move to HubSpot CRM?" It's a question we get asked regularly, with one of the main considerations being whether HubSpot integrates with the tools you are using in your business. With each department using their own apps and tools, HubSpot has Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/top-hubspot-integrations) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) ### Put an end to silos in your business with RevOps [Read more](https://www.mo.agency/blog/what-is-revops) In business, organisational silos refer to business divisions that operate independently and avoid sharing information. The term ‘silos’ also refers to businesses whose departments have siloed system applications, in which information cannot be shared because of system limitations. Growing companies need to change, scale and integrate systems and processes regularly. With each department having its apps, spreadsheets, databases and communications, they tend to operate in silos. The problem for these scaling companies is that silos create a reactive, misinformed and Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/what-is-revops) ### How to set up HubSpot Sales Hub for your Sales Team [Read more](https://www.mo.agency/blog/setting-up-hubspot-crm-for-sales) So, you’ve just registered for HubSpot — either a free or paid plan — and now you need to get it up and running. It's not an easy task, and it can feel overwhelming at first. This handy guide will take you through the HubSpot CRM setup process so that you and your sales team can start using HubSpot CRM effectively, without delay. What’s in this guide: How to set up a HubSpot CRM? General setup Deals Importing data Reporting Remember: HubSpot CRM comes in a number of formats ranging from free CRM to £98/€110 p/month Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/setting-up-hubspot-crm-for-sales) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### The difference between free and paid online advertising [Read more](https://www.mo.agency/blog/digital-marketing-101-difference-free-paid-online-advertising) For decades, traditional media such as television, billboards, print newspapers, and radio were the long-preferred vehicles for advertisers. However, that has changed drastically; thanks to the advent of the Internet and the phenomena of smartphones, social media, tablets, and digital newspapers. In this era of the internet; between social media, PPC (paid advertising), content marketing, ad campaigns and brand reputation management, marketing can feel chaotic; and can oftentimes be expensive when it could’ve been free. However, we need to educate and remind Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/digital-marketing-101-difference-free-paid-online-advertising) [11](https://www.mo.agency/blog/author/luke-marthinusen/page/11) [12](https://www.mo.agency/blog/author/luke-marthinusen/page/12) [13](https://www.mo.agency/blog/author/luke-marthinusen/page/13) [14](https://www.mo.agency/blog/author/luke-marthinusen/page/14) [15](https://www.mo.agency/blog/author/luke-marthinusen/page/15) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? [Read more](https://www.mo.agency/blog/benefits-of-paid-advertising) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### Top Digital Marketing Agencies in Johannesburg [2026] [Read more](https://www.mo.agency/blog/best-digital-agencies-in-johannesburg) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### How to Create a 360-Degree Digital Marketing Strategy [Read more](https://www.mo.agency/blog/creating-a-360-degree-digital-marketing-strategy) [CRM](https://www.mo.agency/blog/topic/crm) ##### The Best CRM System to Choose in South Africa for 2026? [Read more](https://www.mo.agency/blog/what-crm-in-south-africa) [CRM](https://www.mo.agency/blog/topic/crm) ##### What is Twilio? Explained in 3 minutes [Read more](https://www.mo.agency/blog/what-is-twilio) ###### 5k subscribers ## Sign up to our Newsletter #### By submitting your information, you agree to receive occasional updates, industry news, events, and services. ![CTA Image 1](https://2697939.fs1.hubspotusercontent-na1.net/hubfs/2697939/CTA%20Image%201.webp) Ready to get started Get in touch,book a discovery call Let's chat. We'd love to unpack how we can accelerate your growth. [Book a Call](https://www.mo.agency//mo.agency) #### Book a Discovery Call Loading form…