--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Luke is the CEO and founder of MO Agency. Luke helps businesses scale with HubSpot, Digital Marketing, and Sales strategies. (12)" image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/author/luke-marthinusen/page/12 url: https://ai.mo.agency/blog/author/luke-marthinusen/page/12.md last_converted: 2026-05-06T04:11:59.044Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. ### MO Agency Wins HubSpot Impact Award For Integrations Innovation 2021 [Read more](https://www.mo.agency/blog/integrations-innovation-q3-2021) What is the HubSpot Integrations Innovation Award? Every quarter HubSpot recognizes a business for creative use of a unique integration build or use of a HubSpot app integration for their client. This quarter, we have been announced as the winner in the EMEA region for our innovative integrations for The Student Hub. How we helped The Student Hub Through API integration we connected HubSpot to their learner management system (LMS). Qualified applicants would then be Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/integrations-innovation-q3-2021) ### HubSpot Reporting Made Simple [Read more](https://www.mo.agency/blog/hubspot-reporting) HubSpot reporting allows you to follow the end-to-end experience of your customers. A full-stack HubSpot portal keeps everything in one place and thus reporting can be compiled from all data without consulting external sources or dreaded spreadsheets. HubSpot does daily reporting super well. In fact, it does it so well that most of our clients refer to HubSpot on a daily basis, and only dig into other reporting platforms like Google Analytics on a monthly basis. Why HubSpot Reporting works so well But first, let’s outline why instantly available and accurate Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/hubspot-reporting) [CRM](https://www.mo.agency/blog/topic/crm) ### Integrating HubSpot CRM and your ERP system in 2021 [Read more](https://www.mo.agency/blog/integrating-hubspot-crm-and-your-erp-system) What is an ERP? ERP systems help businesses manage everyday business activities like accounting, HR, procurement, project management and supply chain management. These tools help businesses manage, predict and act to streamline business processes and allocate resources. ERP systems can also assist in automating specific business tasks and launching new business models faster. What is a CRM? A CRM is exactly what it says on the box - it’s a customer relationship management system. They manage relationships with customers, including customer acquisition, customer Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/integrating-hubspot-crm-and-your-erp-system) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) ### 10 Ways you can Improve your B2B Customer Engagement [Read more](https://www.mo.agency/blog/5-ways-you-can-improve-your-b2b-customer-engagement) Marketing trends are constantly changing but the importance of customer engagement is an aspect that remains very constant. There's also a profound difference in the way B2C and B2B companies engage with their audience. As a HubSpot CRM implementer customer engagement in the B2B realm is something we talk about all the time. We use it when we are selling. We use it when we are implementing. And we use it when we're called in to fix underperforming CRM systems. Watch it instead? Click below to watch it on YouTube. Just take note that the 'Measuring customer Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/5-ways-you-can-improve-your-b2b-customer-engagement) ### How to use Gravity Forms and HubSpot [Read more](https://www.mo.agency/blog/gravity-forms-and-hubspot) Gravity forms is the best WordPress forms plugin. When we combine Gravity Forms and HubSpot we get some great results. Below are some of the use cases. Popup with a HubSpot form HubSpot popup forms are great but you can't trigger them with a button click. Gravity forms has a native integration into HubSpot. Check it out here. Install the Gravity forms plugin on your WordPress website. Follow the integration instructions to sync HubSpot and Gravity Forms. Contacts and forms will sync Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/gravity-forms-and-hubspot) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### What is HubSpot? The Ultimate One-page Guide [Read more](https://www.mo.agency/blog/ultimate-guide-to-hubspot) Who's this guide for? This guide is a high-level, holistic view of HubSpot. It details the architecture of HubSpot, how you use HubSpot, how much it costs, and how to get started. It's designed to give you an overview. You can take quick dives into the areas where you need to connect the dots. Remember, it's not designed to be an exhaustive resource. When you want to deep dive - the HubSpot Knowledge Base is the go-to resource. Here's what's covered: Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/ultimate-guide-to-hubspot) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) ### Benefits of HubSpot CRM [Read more](https://www.mo.agency/blog/benefits-of-hubspot-crm) HubSpot is an all-in-one hub for your business to manage Sales, Marketing, Service and website CMS as an interconnected unit. This article is going to dive into the benefits of HubSpot’s Sales Hub specifically. All-in-one As mentioned above, HubSpot connects all your business departments and their data. Leads are collected by marketing and enriched with all their tracking and activities data so that when sales take over the lead, they can qualify and manage the lead with enough context of where they came from and where they are going. Email and activities Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/benefits-of-hubspot-crm) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### What is Account-Based Marketing (ABM) with Real-World Examples [Read more](https://www.mo.agency/blog/account-based-marketing-abm) What is Account-Based Marketing? Account-based Marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts. HubSpot In other words, ABM aims to unite marketing and sales teams in their efforts to improve lead quality, increase conversions and improve customer experience. ABM does Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/account-based-marketing-abm) ### 7 Essential Tips for HubSpot Success [Read more](https://www.mo.agency/blog/hubspot-essentials) I love HubSpot. It's helped me grow my business. Want proof? Since we started using HubSpot, my business has become larger and more profitable. In fact, we have to be cautious about how many clients we take on because so many want to work with us, and we can't service them all. The data proves this. The graph below shows our ever-increasing sales revenue since implementing HubSpot in January 2017. Sure, we grew before - but growth was slower and less predictable. What's great is that our overheads haven't increased at the same rate as our growth. This means more Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/hubspot-essentials) [10](https://www.mo.agency/blog/author/luke-marthinusen/page/10) [11](https://www.mo.agency/blog/author/luke-marthinusen/page/11) [12](https://www.mo.agency/blog/author/luke-marthinusen/page/12) [13](https://www.mo.agency/blog/author/luke-marthinusen/page/13) [14](https://www.mo.agency/blog/author/luke-marthinusen/page/14) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? 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Explained in 3 minutes [Read more](https://www.mo.agency/blog/what-is-twilio) ###### 5k subscribers ## Sign up to our Newsletter #### By submitting your information, you agree to receive occasional updates, industry news, events, and services. ![CTA Image 1](https://2697939.fs1.hubspotusercontent-na1.net/hubfs/2697939/CTA%20Image%201.webp) Ready to get started Get in touch,book a discovery call Let's chat. We'd love to unpack how we can accelerate your growth. [Book a Call](https://www.mo.agency//mo.agency) #### Book a Discovery Call Loading form…