--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Luke is the CEO and founder of MO Agency. Luke helps businesses scale with HubSpot, Digital Marketing, and Sales strategies. (11)" image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/author/luke-marthinusen/page/11 url: https://ai.mo.agency/blog/author/luke-marthinusen/page/11.md last_converted: 2026-05-06T04:26:09.968Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. [CRM](https://www.mo.agency/blog/topic/crm) ### Are there any disadvantages to having a CRM? [Read more](https://www.mo.agency/blog/disadvantages-to-having-a-crm) It's no secret that Customer Relationship Management systems have become crucial to modern businesses. The system is incredibly powerful, especially when it's used to its full potential. But, what about Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/disadvantages-to-having-a-crm) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) ### Cheap Website Design [Read more](https://www.mo.agency/blog/cheap-website-design) Websites have become the lifeblood of every single modern business. It's nearly impossible for a business to survive, let alone thrive, without a high-quality website. From drawing in new customers to providing them with your location, a website is meant to provide your potential customers with all the information they need in a streamlined manner. As you may know, web design does not come cheap! So, what are the considerations to make when trying to get a cheap website designed Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/cheap-website-design) ### How Does HubSpot Make Money? [Read more](https://www.mo.agency/blog/how-does-hubspot-make-money) HubSpot is one of the best CRM systems on the market. It’s become a popular choice for some of the most reputable companies in the world. HubSpot offers its basic services for free, with the option of moving up to more expensive packages that offer more features. You might be wondering how does HubSpot make money if they offer their fully functional CRM for free? That’s where HubSpot's incredible business model thrives in comparison to its competitors. HubSpot is unique because it takes the three key elements of your business - marketing, sales, and customer service, Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/how-does-hubspot-make-money) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### 5 Ways to Instantly Improve Marketing Strategy [Read more](https://www.mo.agency/blog/improve-your-companys-digital-marketing-strategy) According to SEO Tribunal, Google receives 28 million searches per hour, 5.6 billion searches per day. More importantly, though, is the fact that 93% of all online interactions start with search engines. “It's not what you sell that matters as much as how you sell it!”. - Brian Halligan, Hubspot CEO & Co-Founder. With these stats in mind, it's clear that Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/improve-your-companys-digital-marketing-strategy) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### How do YouTube ads work, and what will it cost me? [Read more](https://www.mo.agency/blog/youtube-ads-work-will-cost) YouTube is an entertainement platform that was launched in early 2005. It's quickly become one of the most popular websites in the world thanks to it's ability to focus tons of information into one singular platform - much like Google, but for videos. Over the years, YouTube has gained a lot of traction, and it's experienced a lot of growth. The latest insights into Youtube's statistics will show you why this Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/youtube-ads-work-will-cost) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### How Can Email Marketing Fuel Your Overall Inbound Strategy? [Read more](https://www.mo.agency/blog/how-can-email-marketing-fuel-your-overall-inbound-strategy) Email marketing is a popular technique used by many businesses. When it’s done right, it can also be one of the best marketing techniques. This marketing strategy allows the business to become much more personal to the customer. They feel more connected to the business. That’s because emails are a direct line of communication. We’re not talking about mass newsletters that are sent out to thousands of people. Instead, email marketing can ignite your inbound strategy if you’re able to make it feel more personal to your customers. Building an emotional connection with your clients will Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/how-can-email-marketing-fuel-your-overall-inbound-strategy) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ### 7 Best Email Marketing Books every marketer needs in 2023 [Read more](https://www.mo.agency/blog/7-best-books-on-email-marketing) Email marketing is one of the most powerful digital marketing strategies that you can exploit to turn contacts into sales. That is, however, if you use it correctly. Email marketing is the best form of direct marketing - getting relevant messaging straight to your customers' inbox. Not everyone uses social media these days, and even when they do, your post could be buried underneath hundreds of others - even if you have relevant Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/7-best-books-on-email-marketing) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) ### Remote Selling: How to Hit Your Sales Targets [Infographic] [Read more](https://www.mo.agency/blog/remote-selling-how-to-hit-your-sales-targets-infographic) If you're feeling the economic pressures and struggling to reach your sales targets, not utilising a CRM is going to make the process harder. A good CRM is designed to help organise your sales process, save time and help enrich your pipeline with the right leads. Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/remote-selling-how-to-hit-your-sales-targets-infographic) ### Is HubSpot Worth the Cost? [Read more](https://www.mo.agency/blog/is-hubspot-worth-the-cost) The chances are you came across HubSpot when Googling for help on a digital marketing issue of sorts, and you landed up on their blog. The HubSpot blog is second to none as a practical guide for digital marketing. Nothing comes close to the breadth of help and knowledge offered by HubSpot's blog. True to their product’s inbound promise, their content leads/nurtures you to arrive at a sign-up or pricing page where you are faced with HubSpot's cost. HubSpot's cost is high relative to its competitors. And for good reason. Being the class leader in marketing software, their Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/is-hubspot-worth-the-cost) [9](https://www.mo.agency/blog/author/luke-marthinusen/page/9) [10](https://www.mo.agency/blog/author/luke-marthinusen/page/10) [11](https://www.mo.agency/blog/author/luke-marthinusen/page/11) [12](https://www.mo.agency/blog/author/luke-marthinusen/page/12) [13](https://www.mo.agency/blog/author/luke-marthinusen/page/13) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? [Read more](https://www.mo.agency/blog/benefits-of-paid-advertising) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### Top Digital Marketing Agencies in Johannesburg [2026] [Read more](https://www.mo.agency/blog/best-digital-agencies-in-johannesburg) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### How to Create a 360-Degree Digital Marketing Strategy [Read more](https://www.mo.agency/blog/creating-a-360-degree-digital-marketing-strategy) [CRM](https://www.mo.agency/blog/topic/crm) ##### The Best CRM System to Choose in South Africa for 2026? [Read more](https://www.mo.agency/blog/what-crm-in-south-africa) [CRM](https://www.mo.agency/blog/topic/crm) ##### What is Twilio? Explained in 3 minutes [Read more](https://www.mo.agency/blog/what-is-twilio) ###### 5k subscribers ## Sign up to our Newsletter #### By submitting your information, you agree to receive occasional updates, industry news, events, and services. ![CTA Image 1](https://2697939.fs1.hubspotusercontent-na1.net/hubfs/2697939/CTA%20Image%201.webp) Ready to get started Get in touch,book a discovery call Let's chat. We'd love to unpack how we can accelerate your growth. [Book a Call](https://www.mo.agency//mo.agency) #### Book a Discovery Call Loading form…