--- title: "HubSpot Agency Blog: HubSpot, CRM, Digital Change" description: "Luke is the CEO and founder of MO Agency. Luke helps businesses scale with HubSpot, Digital Marketing, and Sales strategies." image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/blog/author/luke-marthinusen url: https://ai.mo.agency/blog/author/luke-marthinusen.md last_converted: 2026-05-02T00:43:43.736Z --- # Our thinking about HubSpot, AI, & removing silo'ed data All topics [All topics](https://www.mo.agency/blog) [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) [CRM](https://www.mo.agency/blog/topic/crm) [Sales Enablement](https://www.mo.agency/blog/topic/sales-enablement) [Web Design & Development](https://www.mo.agency/blog/topic/web-design-development) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) [Digital Transformation](https://www.mo.agency/blog/topic/digital-transformation) [Brand Strategy](https://www.mo.agency/blog/topic/brand-strategy) [HubSpot](https://www.mo.agency/blog/topic/hubspot) [Content Hub](https://www.mo.agency/blog/topic/content-hub) [RevOps](https://www.mo.agency/blog/topic/revops) [AEO](https://www.mo.agency/blog/topic/aeo) [Dialpad](https://www.mo.agency/blog/topic/dialpad) In our blog, you'll find content on HubSpot strategy, HubSpot CRM strategy, digital marketing, digital branding, marketing automation, sales automation, HubSpot blog design, HubSpot design agency stuff and more. ### HubSpot Pricing 2026: A Guide to the Latest Pricing [Read more](https://www.mo.agency/blog/hubspot-pricing) Updated April 2026 Introduction HubSpot uses a seat-based pricing model across its entire product range. Understanding how seats work is the single biggest factor in getting your licensing right — and keeping it affordable as your team grows. Here's the short version: Some Hubs (Marketing, Content, and Data Hub) come with core seats already bundled in at their Professional and Enterprise tiers. Expanding beyond the included seats means purchasing Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/hubspot-pricing) [HubSpot](https://www.mo.agency/blog/topic/hubspot) ### What are the HubSpot free CRM limitations? Is it worth it? [Read more](https://www.mo.agency/blog/what-are-the-limitations-of-hubspots-free-crm) Updated April 2026 The short answer: HubSpot's free CRM is genuinely free forever, but in 2026 it's far more restrictive than the "1 million contacts, unlimited users" plan many older guides describe. Free accounts are now capped at 1,000 contacts, 2 users, 1 deal pipeline, 10 custom properties, and 2,000 marketing emails per month, and every email, landing page, meeting link and chat widget carries HubSpot branding. You still get a real CRM - contacts, deals, Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/what-are-the-limitations-of-hubspots-free-crm) [AEO](https://www.mo.agency/blog/topic/aeo) ### How to Track AI Traffic and Referrals in Google Analytics 4 [Read more](https://www.mo.agency/blog/how-to-track-ai-traffic-and-referrals-in-google-analytics-4) Your website is probably being cited in ChatGPT, Perplexity, Claude, and Gemini answers right now. Your Google Analytics 4 property almost certainly can't see most of it. This isn't hyperbole. It's a structural measurement problem that's going to get worse before it gets better - and it's the single biggest blind spot in modern B2B marketing measurement. If you're investing in AEO (Answer Engine Optimisation), content marketing, or thought leadership, and you can't see which of that work is landing in AI-generated answers, you're flying blind on what's arguably the most important emerging Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/how-to-track-ai-traffic-and-referrals-in-google-analytics-4) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) ### How to Structure Content so AI Systems Cite You [Read more](https://www.mo.agency/blog/how-to-structure-content-for-ai-citation) You've made your website AI-readable. Your robots.txt allows AI crawlers. Your pages are available as clean markdown. But AI systems still aren't citing you. The infrastructure gets your content in front of AI agents. The structure of your content determines whether they actually use it. This article covers how to write and format content that AI systems can confidently extract, cite, and include in their answers. Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/how-to-structure-content-for-ai-citation) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) ### Making your website AI-readable: The complete guide [Read more](https://www.mo.agency/blog/making-your-website-ai-readable) AI systems are becoming primary discovery channels. ChatGPT, Perplexity, Claude, Google AI Overviews, and Gemini now answer hundreds of millions of queries every day. When they answer a question that your content could address, they make a retrieval decision: which sources should inform this answer, and which should be cited? If your website isn't AI-readable, you're invisible to a growing share of your audience. And the gap between AI-readable and AI-invisible is widening fast. This guide covers everything you need to do to make your website visible to AI systems - from the format Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/making-your-website-ai-readable) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) ### Content Signals: Telling AI how it can use your content [Read more](https://www.mo.agency/blog/content-signals-ai-content-governance) robots.txt gives you a binary choice: allow an AI crawler to access your content, or block it entirely. But what if you want something in between? What if you want AI systems to cite your content in search results but not use it for model training? What if you want AI agents to read your public marketing pages but restrict access to your premium content? robots.txt can't express these distinctions. Content Signals can. What Content Signals are Content Signals is a response header standard that lets you declare how AI systems may use Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/content-signals-ai-content-governance) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) ### What is llms.txt and why every website needs one [Read more](https://www.mo.agency/blog/what-is-llms-txt) If you've heard about making your website AI-readable, you've probably encountered llms.txt. It's one of those things that sounds technical but is actually straightforward - and it's something every website should have in place right now. This article explains what llms.txt is, what it looks like, how to create one, and where it fits in the broader AI readability stack. The one-line explanation llms.txt is a markdown file at your website's root that gives AI systems a curated table of contents for your site. It tells them who you are, what your site contains, and where to Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/what-is-llms-txt) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) ### What is Markdown and why LLMs prefer it over HTML [Read more](https://www.mo.agency/blog/what-is-markdown-why-llms-prefer-it) If you work in marketing, content, or business, you may have heard that AI systems prefer markdown. But what does that actually mean? What is markdown, why do large language models prefer it, and what does it look like in practice? This article explains markdown from the ground up - no developer background required - and makes the case for why it's the most important format shift happening in web content today. What markdown actually is Markdown is a lightweight text formatting language created by John Gruber in 2004. It uses simple characters to indicate structure: Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/what-is-markdown-why-llms-prefer-it) [Artificial Intelligence](https://www.mo.agency/blog/topic/artificial-intelligence) ### The robots.txt Audit: Are you Accidentally Blocking AI? [Read more](https://www.mo.agency/blog/robots-txt-ai-audit) You've published great content. Maybe you've even set up llms.txt and per-page .md files. But none of that matters if your robots.txt is blocking the AI agents that want to consume it. Many websites are invisible to AI search - not because their content is poor, but because their robots.txt rules inadvertently shut the door. This article walks you through auditing and fixing it. The problem you don't know you have robots.txt has been around since 1994. It tells web Written byLuke Marthinusen [Read more](https://www.mo.agency/blog/robots-txt-ai-audit) [1](https://www.mo.agency/blog/author/luke-marthinusen/page/1) [2](https://www.mo.agency/blog/author/luke-marthinusen/page/2) [3](https://www.mo.agency/blog/author/luke-marthinusen/page/3) [4](https://www.mo.agency/blog/author/luke-marthinusen/page/4) [5](https://www.mo.agency/blog/author/luke-marthinusen/page/5) ## See Our Work in Action Watch our favourite HubSpot projects and client success stories. ## MostViewed #### View our most popularblogs and case studies [Digital Marketing](https://www.mo.agency/blog/topic/digital-marketing) ##### What are the Benefits of Paid Advertising? 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