--- title: "AI Visibility in Investment and Asset Management" description: "Which investment and asset management do ChatGPT, Claude and Gemini recommend in South Africa? Allan Gray leads - see the full AI visibility ranking." image: https://www.mo.agency/hubfs/mo_agency-1.jpg canonical: https://www.mo.agency/ai-visibility-report-south-africa/investment-and-asset-management url: https://ai.mo.agency/ai-visibility-report-south-africa/investment-and-asset-management.md last_converted: 2026-06-29T14:20:14.380Z --- ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.mo.agency/#organization", "name": "MO Agency", "url": "https://www.mo.agency", "logo": "https://www.mo.agency/hubfs/MO%20-%20Logo%20-%20Dark%20Blue.svg", "sameAs": [ "https://www.linkedin.com/company/2258363", "https://www.facebook.com/MOSouthAfrica", "https://www.instagram.com/moagencylife/" ] }, { "@type": "Dataset", "@id": "https://www.mo.agency/ai-visibility-report-south-africa/investment-and-asset-management#dataset", "name": "Investment and Asset Management – South African AI Visibility Dataset 2026", "description": "How AI assistants recommend brands in the South African Investment and Asset Management category to local buyers. 180 headline measurements scoring each brand on a 0-100 AI Visibility Quality Score. Investment and Asset Management leader: Allan Gray (24.7/100).", "url": "https://www.mo.agency/ai-visibility-report-south-africa/investment-and-asset-management", "isPartOf": { "@id": "https://www.mo.agency/ai-visibility-report-south-africa/#dataset" }, "creator": { "@id": "https://www.mo.agency/#organization" }, "publisher": { "@id": "https://www.mo.agency/#organization" }, "datePublished": "2026-06-25", "dateModified": "2026-06-25", "inLanguage": "en-ZA", "license": "https://www.mo.agency/terms-conditions", "isAccessibleForFree": true, "spatialCoverage": { "@type": "Place", "name": "South Africa" }, "temporalCoverage": "2026", "measurementTechnique": "Buyer-intent prompting of ChatGPT, Claude and Gemini with live web search; for each AI answer we captured which brands were named, recommended and ranked, then scored each brand on a 0-100 AI Visibility Quality Score (1/rank if ranked, partial credit if mentioned, 0 if absent; averaged over all observations including absences, x100).", "variableMeasured": [ { "@type": "PropertyValue", "name": "AI Visibility Quality Score", "description": "0-100 measure of how strongly AI assistants recommend a brand within this industry." }, { "@type": "PropertyValue", "name": "Detection rate", "description": "Share of AI answers in which the brand was named." }, { "@type": "PropertyValue", "name": "Recommended share", "description": "Share of AI answers in which the brand was actively recommended rather than merely listed." } ], "keywords": [ "AI visibility", "Answer Engine Optimisation", "AEO", "Investment and Asset Management", "South Africa", "ChatGPT", "Claude", "Gemini" ] }, { "@type": "ItemList", "@id": "https://www.mo.agency/ai-visibility-report-south-africa/investment-and-asset-management#ranking", "name": "AI-recommended brands in South African Investment and Asset Management", "description": "Brands in the South African Investment and Asset Management category, ranked by AI Visibility Quality Score as recommended by ChatGPT, Claude and Gemini.", "itemListOrder": "https://schema.org/ItemListOrderDescending", "numberOfItems": 15, "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Allan Gray", "description": "AI Visibility Quality Score 24.7/100" }, { "@type": "ListItem", "position": 2, "name": "EasyEquities", "description": "AI Visibility Quality Score 22.3/100" }, { "@type": "ListItem", "position": 3, "name": "Satrix", "description": "AI Visibility Quality Score 17.3/100" }, { "@type": "ListItem", "position": 4, "name": "Ninety One", "description": "AI Visibility Quality Score 16.2/100" }, { "@type": "ListItem", "position": 5, "name": "Sygnia", "description": "AI Visibility Quality Score 13.4/100" }, { "@type": "ListItem", "position": 6, "name": "Coronation", "description": "AI Visibility Quality Score 12.4/100" }, { "@type": "ListItem", "position": 7, "name": "10X", "description": "AI Visibility Quality Score 8.7/100" }, { "@type": "ListItem", "position": 8, "name": "Old Mutual", "description": "AI Visibility Quality Score 6.4/100" }, { "@type": "ListItem", "position": 9, "name": "Stanlib", "description": "AI Visibility Quality Score 6.4/100" }, { "@type": "ListItem", "position": 10, "name": "PSG", "description": "AI Visibility Quality Score 5.2/100" }, { "@type": "ListItem", "position": 11, "name": "Investec", "description": "AI Visibility Quality Score 5.1/100" }, { "@type": "ListItem", "position": 12, "name": "Sanlam Investments", "description": "AI Visibility Quality Score 4.7/100" }, { "@type": "ListItem", "position": 13, "name": "Alexforbes", "description": "AI Visibility Quality Score 3.4/100" }, { "@type": "ListItem", "position": 14, "name": "Nedgroup Investments", "description": "AI Visibility Quality Score 2.8/100" }, { "@type": "ListItem", "position": 15, "name": "M&G Investments", "description": "AI Visibility Quality Score 1.7/100" } ] }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.mo.agency/" }, { "@type": "ListItem", "position": 2, "name": "Ai Visibility Report South Africa", "item": "https://www.mo.agency/ai-visibility-report-south-africa" }, { "@type": "ListItem", "position": 3, "name": "Investment And Asset Management" } ] } ] } ``` Powered by AI Visibility Report · Executive summary ## What the AI assistants are telling buyers Methodology ## The questions we asked Every prompt was put to each assistant with live web search on, repeated multiple times to smooth variation. These are real buyer-intent questions, grouped by intent. The scoreboard ## AI Visibility Quality Score A single 0-100 measure of category visibility: how often a brand is named, weighted by the rank it's given in each answer. Higher = named more often and higher up. Gold = category leader. Brand by brand ## Where each contender stands - and the opening The leading brands, what the data says about each, and the most actionable gap to close. Read these as the starting point for a visibility strategy. The endorsement gap ## Mentioned vs. Recommended Being named is not the same as being recommended. The light bar is how often a brand is **mentioned** (named in an answer); the dark bar is how often it is the **active recommendation** - both measured as a share of all answers, so Recommended always sits inside Mentioned. A wide gap is awareness without endorsement - the most addressable opportunity in AI search. Across models ## Results across the three LLMs How often each brand is **mentioned** and **recommended** by each model, as a share of that model's answers. "AI visibility" is really three different audiences - a brand can own one model and be near-invisible on another. By buyer question ## Who wins which question Top brands by mention rate within each type of question buyers ask. Visibility is not uniform - a brand can dominate "best gateway" yet vanish on "lowest fees." Source influence ## What the AI reads The number of answers that cited each domain. This is whose content is shaping the assistants' view - and where earned coverage moves the needle. On the radar ## Off-watchlist mentions Brands & methods the engines raised that weren't on the tracked list. Recurring names are emerging competitors worth watching. Powered by